Denise M. Damron

Certified Copyblogger Content Marketer

Denise M. Damron is a senior level marketing strategist specializing in planning and content development. Denise has worked for Humana Inc., Fox Television, Sheehy and Associates Advertising, PriceWeber Marketing Communications, and United Way. Her education includes a Bachelor’s Degree in Journalism and Political Science, a Master’s Degree in Marketing, and she is currently a PhD Candidate in Communications. Her interests are varied, from photography to travel to writing a recently completed young adult fantasy novel.

Certifications

Denise has earned Copyblogger’s “Certified Content Marketer” designation by completing advanced coursework and passing a detailed review of her work. Copyblogger Media, one of the preeminent marketing and blogging resources for bloggers, is a digital commerce company with more than 200,000 unique customers founded by Brian Clark in 2006.

Industry Experience

In addition to working with several Fortune 500 companies she has worked with small to medium-sized businesses. Some of the industries she has worked with include the following:

Appliance manufacturing; banking; broadcast television; casino gambling; Catholic Archdiocese; fast food; convenience store; grocery; health care (hospital, health insurance, physician, wellness); home builders association; horse racing, lottery; manufacturing; non-profit/fundraising; orchestra and the arts; paint manufacturer; property development and real estate; retail; social services; stock brokerage/financial services; tool manufacturer; tourism; utilities (water, gas & electric).

Her business, New Moon Marketing Communications, consults for small businesses and entrepreneurs. Web site www.newmoonmarcom.com

Portfolio

TheMarketingImagination.com Marketing Blog

MARKETING SPOTLIGHT: The Dove® Campaign for Real Beauty
It's hard to believe it has been more than ten years since Unilever launched the Dove® Campaign for Real Beauty. The campaign launched in September 2004 with an ad campaign...
CREATIVE INSPIRATIONS: Increase your creativity to boost business success
Creativity and ingenuity are essential ingredients in the marketing imagination. Innovation is the lifeblood of most successful businesses (think Apple and Google). But...
MARCOM CONTENT: What's your story? How to use storytelling to connect emotionally with customers
Move over big data. Storytelling has usurped your place as the latest "it" thing in marketing. And with good reason. Brain scans are revealing what happens in our heads when we...
MARKETING STRATEGY: The wonder of the marketing imagination
One's mind, once stretched by a new idea, never regains its original dimensions. - Oliver Wendell Holmes, Sr. Flexing the imagination muscle is an exercise in mind-stretching....
BRAND DEVELOPMENT: How to find your brand voice
If your company were a person, who would you be? Are you brash and adventurous like Red Bull, or innovative and inspiring like Apple? Having a strong and distinctive brand voice...
MARKETING STRATEGY: Integrate social media with overall marketing strategy for a seamless...
The other day a business associate told me she was tired of hearing about social media marketing. "It's just the marketing fad of the day," she said. But is she right? According...
BRAND DEVELOPMENT: Brand like a rock star
I ran across a book by Mack Collier that has a great message for companies to consider when developing and maintaining a brand. The book is called Think Like a Rock Star: How to...
MARCOM CONTENT: Content marketing can move your small business forward
If you are only doing "traditional" marketing for your small business these statistics from the Content Marketing Institute may alarm you: 94% of small businesses use content...
MARKETING SPOTLIGHT: Pedigree's "Dogs Rule" Campaign
My Siberian Husky Gracie It started in 2007 with a commercial showing shelter dogs and the voiceover: "When you buy Pedigree, we make a donation to help shelter dogs find loving...

Baylor University Medical Center at Dallas

Deep satisfaction comes from connecting, creating, and caring
Summer 2015 issue
A device being tested at Baylor Dallas may help prevent flat head syndrome in premature babies
Summer 2015 issue
Cochlear implant research aims to improve hearing for the profoundly deaf
Spring 2015 Issue
Research shows that walking leads to fewer heart attacks for people with prediabetes
Spring 2015 Issue
In Brief
Winter 2015 issue

Atlantic Health System -- Well Aware Magazine -- Quarterly

Inherited high cholesterol can be a silent killer
Winter 2017
6 easy ways to boost your immune system
Winter 2017
Cutting-edge care for brain tumor patients
Winter 2017
Aortic stenosis research offers options to heart patients
Fall 2016
Mindfulness: How a simple practice can benefit your healthw
Fall 2016
Treating spinal deformities in pediatric and adult patients
Fall 2016
Medical volunteers provide services to impoverished nations
Summer 2016
Chambers Center offers alternative approaches for better living
Summer 2016
Weight loss program helps patients lose weight and gain health
Summer 2016
Research looks to detect ovarian cancer earlier
Summer 2016
Atlantic Sports Health helps athletes get back on track
Spring 2016
MRI gives cardiologists 3D view of heart
Spring 2016
Research gives hope to patients with Tourette Syndrome
Spring 2016

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