Denise M. Damron, PhD

Certified Copyblogger Content Marketer

Dr. Damron is a senior level marketing strategist specializing in planning and content development. In addition to leading her own marketing consulting firm, she has worked for Humana Inc., Fox Television, Sheehy and Associates Advertising, PriceWeber Marketing Communications, and United Way. Her education includes a Bachelor’s Degree in Journalism and Political Science, a Master’s Degree in Marketing, and a PhD Communication.

Certifications

Dr. Damron has earned Copyblogger’s “Certified Content Marketer” designation by completing advanced coursework and passing a detailed review of her work. Copyblogger Media, one of the preeminent marketing and blogging resources for bloggers, is a digital commerce company with more than 200,000 unique customers founded by Brian Clark in 2006.

Industry Experience

In addition to working with several Fortune 500 companies she has worked with small to medium-sized businesses. Some of the industries she has worked with include the following:

Appliance manufacturing; banking; broadcast television; casino gambling; Catholic Archdiocese; fast food; convenience store; grocery; health care (hospital, health insurance, physician, wellness); home builders association; horse racing, lottery; manufacturing; non-profit/fundraising; orchestra and the arts; paint manufacturer; property development and real estate; retail; social services; stock brokerage/financial services; tool manufacturer; tourism; utilities (water, gas & electric).

Her business, New Moon Marketing Communications, consults for small businesses and entrepreneurs. Web site www.newmoonmarcom.com

Email: [email protected]

Portfolio

TheMarketingImagination.com Marketing Blog

MARKETING SPOTLIGHT: The Dove® Campaign for Real Beauty
It's hard to believe it has been more than ten years since Unilever launched the Dove® Campaign for Real Beauty. The campaign launched in September 2004 with an ad campaign...
CREATIVE INSPIRATIONS: Increase your creativity to boost business success
Creativity and ingenuity are essential ingredients in the marketing imagination. Innovation is the lifeblood of most successful businesses (think Apple and Google). But...
MARCOM CONTENT: What's your story? How to use storytelling to connect emotionally with customers
Move over big data. Storytelling has usurped your place as the latest "it" thing in marketing. And with good reason. Brain scans are revealing what happens in our heads when we...
MARKETING STRATEGY: The wonder of the marketing imagination
One's mind, once stretched by a new idea, never regains its original dimensions. - Oliver Wendell Holmes, Sr. Flexing the imagination muscle is an exercise in mind-stretching....
BRAND DEVELOPMENT: How to find your brand voice
If your company were a person, who would you be? Are you brash and adventurous like Red Bull, or innovative and inspiring like Apple? Having a strong and distinctive brand voice...
MARKETING STRATEGY: Integrate social media with overall marketing strategy for a seamless...
The other day a business associate told me she was tired of hearing about social media marketing. "It's just the marketing fad of the day," she said. But is she right? According...
BRAND DEVELOPMENT: Brand like a rock star
I ran across a book by Mack Collier that has a great message for companies to consider when developing and maintaining a brand. The book is called Think Like a Rock Star: How to...
MARCOM CONTENT: Content marketing can move your small business forward
If you are only doing "traditional" marketing for your small business these statistics from the Content Marketing Institute may alarm you: 94% of small businesses use content...
MARKETING SPOTLIGHT: Pedigree's "Dogs Rule" Campaign
My Siberian Husky Gracie It started in 2007 with a commercial showing shelter dogs and the voiceover: "When you buy Pedigree, we make a donation to help shelter dogs find loving...

Baylor University Medical Center at Dallas

Deep satisfaction comes from connecting, creating, and caring
Summer 2015 issue
A device being tested at Baylor Dallas may help prevent flat head syndrome in premature babies
Summer 2015 issue
Cochlear implant research aims to improve hearing for the profoundly deaf
Spring 2015 Issue
Research shows that walking leads to fewer heart attacks for people with prediabetes
Spring 2015 Issue
In Brief
Winter 2015 issue

Atlantic Health System -- Well Aware Magazine -- Quarterly

GERD and chronic heartburn
Fall 2017
Faster stroke treatment improves results
Fall 2017
Help for elder family members
Fall 2017
Primary care screenings for mental health
Summer 2017
Computer helps manage epileptic seizures
Summer 2017
New robotic surgery for knee replacements
Summer 2017
Faster stroke treatment improves results
Spring 2017
New hope for kidney patients
Spring 2017
Guided energy techniques
Spring 2017
Choosing the right cancer surgeon
Spring 2017
Inherited high cholesterol can be a silent killer
Winter 2017
6 easy ways to boost your immune system
Winter 2017
Cutting-edge care for brain tumor patients
Winter 2017

All Copyrights Belong To Their Respective Owners