Deirdre Sullivan

Editorial Director and Digital Marketing Expert

United States

Portfolio
YouTube
12/07/2018
This Is AKC Campaign

Created a digital campaign, titled, This Is AKC, to promote the AKC National Championship presented by Royal Canin. The campaign includes a consumer landing page, video covers for social media, and a social media video strategy.

Healthline.com
04/17/2018
How This Dad Is Preparing Son For Adulthood with Autism

"People hear the word 'autism' and they have a belief system that it's this sad thing. I'm able to change those beliefs on YouTube and around the world." #AutismAwarenessMonth http://bit.ly/2HGUyxq

YouTube
11/08/2018
This Is AKC Campaign

Created a digital campaign, titled, This Is AKC, to promote the AKC National Championship presented by Royal Canin. The campaign includes a consumer landing page, video covers for social media, and a social media video strategy.

American Kennel Club
This is AKC Campaign

Created a digital campaign, titled, This Is AKC, to promote the AKC National Championship presented by Royal Canin. The campaign includes a consumer landing page, video covers for social media, and a social media video strategy.

Real Estate News and Advice | Realtor.com®
04/05/2018
What Is Wabi-Sabi? A Philosophy for Home Decor That Finds Beauty in the Imperfect

Wabi-sabi style has nothing to do with high-maintenance decor, those flawless, picture-perfect interiors you see on Instagram and Pinterest. They're fun to drool over, but keeping that pristine white living room in perfect condition will take a lot of work. So that's where the Japanese philosophy of wabi-sabi comes in.

Bustle
05/25/2018
These Vacuums Work So Well You Won't Believe They're Under $50

You're probably looking for a vacuum cleaner for obvious reasons - you know, dirt, dust, and dander. But if you're on a budget, finding one of the best vacuums for under $50 can be quite the confusing challenge. From canister to cordless to upright a...

Real Estate News and Advice | Realtor.com®
05/18/2018
Container Gardening 101: Top Tips to Turn Out Your Blooms, No Yard Required

Container gardening is great for homeowners who don't have a plot of land for planting to get their grow on. But what exactly is it? "Container gardening is when you cultivate flowers, greenery, or vegetables in pots and containers instead of the ground," says Desiree Thomson from Gardening Services London in the United Kingdom.

Real Estate News and Advice | Realtor.com®
05/23/2018
10 Brilliant Uses for Hydrogen Peroxide in the Home

There are so many uses for hydrogen peroxide-especially as a home cleaning solution. Right up there with other eco-friendly scrubbers such as baking soda and white vinegar, hydrogen peroxide is a must-have for any home's green cleaning arsenal. It's a powerful and natural disinfectant, ideal for cleaning many common household surfaces.

Real Estate News and Advice | Realtor.com®
05/22/2018
What Is a Pergola? Fall in Love With Your Yard Again Thanks to This Structure

For homeowners, beautiful landscaping can make a big difference. While lush plants and verdant lawns are common outdoor features, adding a structure to complement the greenery in your backyard is a popular move, too. You've likely heard of a trellis, patio, or gazebo, but the one structure that defies simple definition is the pergola.

Bustle
05/18/2018
This Is The Beach Essential You Shouldn't Overlook

Summer days spent at the beach require a little extra equipment. You won't regret packing things like an umbrella to block the sun or, ideally, one of the best coolers for the beach to keep your snacks and drinks fresh. But here's the thing: There ar...

The Spruce
Updated 05/02/17
15 Livable Tiny House Communities

You share them on Facebook and pin your favorites on Pinterest. Teensy dwellings are seemingly everywhere online, but when it comes to real life, are tiny home communities a real thing? Absolutely.

49 Miles
12/05/2016
3 Ways To Have Yourself a Very Merry (and Green) Christmas

The holiday season has a naughty impact on the environment: We accumulate 25% more waste this time of year, and much of that can't be recycled. Fortunately, our nice ideas make sure that Christmas is more eco-friendly.

Houselogic
04/07/2017
The Best Home Maintenance Tool is Right at Your Fingertips

With the help of a few common digital tools, you can transform your device into a household control center that simplifies home upkeep. Boost Your Photographic Memory Here are better uses for your smartphone camera than selfies. 1. Take the guesswork out of repair projects.

Houselogic
02/06/2013
Micro-Housing: Good or Bad?

New York City's new micro-apartment initiative is a middle-class housing solution with a luxury price tag. And it raises big questions about how we live at home in cities. If you're not sure what a micro-apartment is, picture a studio apartment, only much, much smaller, where space-saving solutions become big selling points.

Healthline.com
So You Think You're Weird?

Spice up your self-love with Mary England of Uncustomary's wild tips. https://goo.gl/KkBc8F

The Spruce
07/26/2017
The 6 Best DIY Home Security Systems to Buy in 2017

Whether you own or rent, a DIY home security system is a smart investment that protects your abode, belongings and family. But figuring out the perfect one for your needs and budget from the large sea of choices available can feel overwhelming.

Houselogic
02/06/2013
Micro-Housing: Good or Bad?

New York City's new micro-apartment initiative is a middle-class housing solution with a luxury price tag. And it raises big questions about how we live at home in cities. If you're not sure what a micro-apartment is, picture a studio apartment, only much, much smaller, where space-saving solutions become big selling points.

Houselogic
02/18/2016
When Dog People and Kid People Collide

If you're a dog owner living in a big city, chances are you've felt the wrath of the stroller brigade. For those not in the know, these are the dog-o-phobic parents of wee ones who think canine kids and human kids can't co-exist. They're often the most vehement supporters of no-dog policies for condos and apartments.

AOL.com
5 Tiny Home Models Hint at Future of Urban Housing

By Deirdre Sullivan We've seen the future of urban housing, and it gives new meaning to living in a shoebox. Cities around the globe, including Boston, New York and San Francisco, have announced pint-size housing plans that address the need for more one- and two-person households.

Houselogic
03/10/2014
How Hard Is It to Install Ikea Kitchen Cabinets?

If you're planning to buy Ikea kitchen cabinets, then you know that they're a practical and good-looking solution if you don't have the budget for custom or higher-end cabinets. But, they're also a strategic way to add value to your remodel - provided you're prepared to do the legwork.

The Spruce
The 8 Best Wall Ovens to Buy in 2017

Congrats, you decided to buy a wall oven. Your smart decision will make cooking at home significantly more user-friendly. Because when placed at the proper ergonomic height, a wall oven eliminates the bending and stooping that comes with using a kitchen range for baking and broiling.

Houselogic
04/06/2016
The Best Way to Remove Wallpaper Without Losing Your Sanity

What would you do to avoid removing wallpaper? Probably whatever you could, judging by the stories of woe we found on the web. DIYer Rachel Meeks wrote in her "Small Notebook" blog that she was so overwhelmed by the prospect of removing 40-year-old wallpaper from several rooms that she actually knocked down a couple of walls rather than spend time scraping.

Houselogic
12/10/2014
How to Buy a Washer

Granted, all washing machines clean dirty laundry, but today's whiz-bang models aren't one-size-fits-all appliances. Picking the best one for your home depends on your household's particular laundry needs. Being up to speed on the latest washing technologies helps. We take the wrinkles out of the buying process by sorting out what you need to know.

Houselogic
03/05/2014
8 Tips and Tricks to Keep Your Home Cleaner Longer

When spring-cleaning your home, why not do it in such a way that'll keep your home cleaner with less effort all year long? Here are 7 ways to keep your spring-clean fresh all year long: Low humidity levels cause static electricity. Not only does static attract dust, it makes it stick, so it's difficult to remove.

The Spruce
06/20/2017
21 Small Bathroom Decorating Ideas -- No Remodeling Required

After perusing umpteen photos of dreamy bathrooms with fancy faucets, gorgeous tile, and of course storage galore, it's pretty easy to hate the old, cramped washroom in your rental (thank you and damn you Pinterest and Instagram.) But you don't have to continue living with awful. Trust us: With your landlord's permission a few simple changes, no renovation required, will make things better without draining your checking account — And lucky for you, we have no shortage of tricks for adding...

The Spruce
06/12/2017
15 IKEA Hack Ideas For Your Small Entryway

Rummaging through a cluttered entryway isn't a great way to start your day. These pretty ideas will pull the plug on the can't find my keys drama by organizing that nook by your entrance. So get ready to get out the door faster each morning. We found 15 IKEA hacks for small entryways that will make coming home easier too.

The Spruce
07/03/2017
29 Blue Kitchens With Pitch-Perfect Color Schemes

From classic cobalt to dreamy turquoise nothing refreshes a dull kitchen like a livable hue. To help you find the perfect color for your cooking space, we rounded up our favorite 29 kitchens bursting with blue.

The Spruce
07/27/2017
The 6 Best Hammocks to Buy in 2017

What type of hammock should you get? We pounded the digital pavement to round up this no-fail list of six favorites to buy.

Houselogic
08/19/2016
5 Things Every Homeowner Should Know Before Harsh Weather Hits

Brown lawns. Flooded basements. Piles of snow dumped on your doorstep. Topsy-turvy weather can test your patience, take a bite out of your savings, and even put your home at risk. What's causing the weird weather? One culprit is spiking temps. The last five years were the hottest ever.

Houselogic
04/15/2013
What You Don't Know About Using Salvaged Materials

If you like using reclaimed materials to add character to your home, it's a good idea to keep resale in mind. Sure, upcycling has many benefits, such as keeping stuff out of landfills and sizable savings over buying brand-new construction materials.

The Spruce
05/18/2017
31 Cutest DIY Planters for Succulents and Air Plants

Don't just welcome spring or any other season into your home. Instead, celebrate each occasion with one of these 31 cute and creative DIY planters. Each one is perfect for showing off lovely succulents or breezy air plants all year round.

Houselogic
01/09/2014
What's the Value of Wallpaper?

There are a bazillion types of wallpaper out there - vinyl, paper, grasscloth. But the nonwoven variety has captured our attention. It's user-friendly, durable, and an environmentally kinder choice, because nonwovens are typically made from fibrous materials, not vinyl. What really ratchets up its cool factor is that nonwoven wallpaper can be reused and doesn't tear.

Houselogic
07/11/2014
Here's the Real Deal on the Micro-Housing Trend

To some housing visionaries, micro-housing promises a possible solution for affordable urban housing. So how come a 420-square-foot New York City co-op is on the market for $1 million? One reason it's pricey is because the owner, "Life Edited" founder Graham Hill, spent $365,000 on custom modifications, like a collapsible dining table that seats 10.

Houselogic
02/18/2013
When Dog People and Kid People Collide

If you're a dog owner living in a big city, chances are you've felt the wrath of the stroller brigade. For those not in the know, these are the dog-o-phobic parents of wee ones who think canine kids and human kids can't co-exist. They're often the most vehement supporters of no-dog policies for condos and apartments.

Houselogic
06/08/2015
4 Money-Saving Ways to Add Style and Function to Your Yard

No doubt, exterior upgrades like adding a wood deck or installing new garage door offer great return on investment that's worth the cash outlay. But these four blogger projects will ratchet up your curb appeal for a lot less money. And your friends will think you hired a pro.

Houselogic
12/10/2014
How to Buy a Dryer

Thanks to game-changing technologies and spanking new energy standards, the latest clothes dryers are loaded with settings that boost performance and features that add functionality. Although all of this good stuff can lower energy use and expand the lifespan of the fabrics we dry, it can make selecting the right machine a daunting process.

Houselogic
12/11/2014
How to Buy a Dishwasher

Today's dishwashers are loaded with advanced technologies that get dishes sparkling clean while using less than half the water and electricity than machines sold two decades ago. Here's what you need to know to select the best dishwasher for your home based on your household's needs and budget.

The Spruce
02/17/2017
19 Best IKEA IVAR Storage Hacks

Wish you could afford chic, custom storage? If your closets are overflowing, you can get your belongings beautifully in order — not to mention out of sight — for a fraction of the price with IKEA's IVAR system. The modular collection features drawers, cabinets, and shelves designed to be combined any way that you please. And here's where things get fun — Since all of the components are unfinished, solid pine, they're a snap to paint or stain. Get ready for some DIY magic — The...

Houselogic
12/11/2014
How to Buy a Refrigerator

Today's refrigerators are the most energy efficient ever, and they're loaded with cool technologies that can extend the shelf life of fresh foods. We'll tell what you need to know so you can pick the best refrigerator for your home and budget. The best refrigerator for your home is right-sized to your household's needs.

The Spruce
07/03/2017
29 Beautiful Blue Kitchen Cabinet Ideas

Blue is a notice-me hue—that's why we're obsessed with kitchen cabinets in the ultra popular color. From cyan to cobalt, cupboards like these add a splash of distinction to cooking spaces full of neutral tones. To help you select the best shade for your home, we're serving up the 29 best blue kitchen cabinet ideas.