David ZM Allison

Writer, copy writer, blogger, email campaigns and social media

For the past 11 years I have been writing articles, web content, copy writing, blogging and social media posts to grow various businesses and projects both as a freelancer and as an employee.

Over the years I have been interviewed as an expert in regard to distance running for various publications (Runner's World, Competitor, Run Haven and Spry Living).

I would describe my natural writing style as one that is humorous, thought provoking and conversational in tone.

In the past few years I have also done more work on the graphic side of the aisle - creating brochures, sales collateral, banner images, presentation slide decks, etc.

I have a B.A. in English from the University of Pennsylvania

Portfolio

Graphic Work - Flyers

Wildflower International Technology Summit
Flyer designed for Wildflower International's Sponsorship Offerings
iT1 Cloud Business Transformation Packet
iT1 Cloud Business Transformation Conference Packet
Connect Carrier and Cloud Services Proposal Template
Created this proposal template for iT1.
iT1 Company Tri-fold Brochure
iT1 Company Brochure
Lucky 13 HPE
HPE Sales SPIF for iT1 Account Executives
Cloudy With A Chance of Craft-Brew
Flood The Zone
Flood The Zone Marketing & Sales Packages
iT1 Golf & Tech Magazine
The Official iT1 Technology Expo and Golf Tournament Magazine
Flyingtee Event
I have created dozens of such digital event flyers for a series of lunch & learn events my company puts on throughout the country.

Digital Advertising, E-commerce Blogs & Articles

Second-Party Data: The New Boogeyman in E-Commerce - 'Net Features - Website Magazine
By David Allison, Hivewyre :: Even though the invention of the cookie was in 1995 and that the company DoubleClick, with its product launch of Boomerang in 1998, is almost...
Does Third-Party Data Know Who You Really Are? Not Really. - 'Net Features - Website Magazine
By David Allison, Hivewyre :: A lot is discussed about personalization, but how accurate is the information being used to market to customers individually? I recently jumped on...
Blog - Hivewyre
Hivewyre Blog posts ranging from company culture, industry trends, our business, second party data and our awesome market insights analytical tool.
Should Intent be Weighed Heavier than Demographics? - 'Net Features - Website Magazine
By David Allison, Hivewyre :: Demographics have been the quintessential pieces of information since the dawn of digital marketing and print and media advertising, before that,...
Hivewyre Employee Handbook
New Hivewyre Employee Handbook.
5 Reasons Why You Should Choose Handmade Jewelry
With the entire world only a mouse-click away these days, it's sometimes difficult to find pieces of jewelry that allow you to stand out from the crowd and be noticed. Yes,...
Hivewyre Agency Leave-Behind
All copy written by David Allison

Athlinks Blog (Inspiring & Fun Posts)

Why the 5+ Hr Marathoner & 14+ Hr Ironman Are My Heroes
Over 28K Facebook shares and over 47K pageviews Post about why those of us who finish towards the back of the race are no less of a runner or triathlete than the elites.
'Twas The Night Before Race Day - Athlinks Blog
'Twas the night before race day, when all thro' the house, Not a person was stirring, not even my spouse; My singlet was hung by the dresser with care In the hopes that my...
7 Reasons Why We Do Early Morning Runs | Athlinks Blog
I could say that those of us who do long distance running events are all highly motivated individuals, who simply have it in our DNA to spring out of bed like the Easter Bunny...
Why the Costume Runner is Good for All of Us | Athlinks Blog
Over 650 Facebook shares and over 1.1K pageviews. Post looking at why many of us very "serious" runners may want to re-examine how these costumed runners approach a race.
When The Training Run Becomes A "Race" | Athlinks Blog
Whether we want to admit it or not, even the most zen of us has that competitive spirit pop up from time to time. Usually this feeling occurs in the middle of a race we're...
Endurance Athletes: Glory Days Can Be Now! | Athlinks Blog
Although there are many non-runners out there who think all of us runners will have bad knees if we keep running, this has never been medically proven at all. In fact, the...
The Baby Jogger | A Rebirth For Your Running | Athlinks Blog
Run and workout for sometimes hours. Have a positive and healthy body self-image. Have energy like a superhero. Be fearless. Plan when and where you'd be racing throughout the...
40+ or New to Running? You Still Have Hope! | Athlinks Blog
We all know the famous fable about the tortoise and the hare and how the tortoise prevails due to his patience and consistency. But how many of us take this slow and steady...
Lost Your Motivation to Train? It'll be OK | Athlinks Blog
You've been so focused for months, maybe even years with your endurance training - waking up early, eating right, hitting your personal goals and having a great time in the...
Triathletes: Why Do You Hate Running? | Athlinks Blog
Yes, I know saying you hate running is a pretty strong sentiment, but many of you triathletes out there have to admit that the running leg of your triathlon is your least...
Lost Your Motivation to Train? It'll be OK: Part 2 | Athlinks
In Part 1 of our blog post yesterday, we discussed reasons why sometimes you lose your motivation to train and gave some possible solutions to get you out of those training...

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