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David ZM Allison

Educator, Marketer, Writer, copy writer, blogger, email campaigns and social media

Location icon United States

For the past 13 years I have been writing articles, web content, copy writing, blogging, video creation and social media posts to grow various businesses and projects both as a freelancer and as an employee.

Over the years I have been interviewed as an expert in regard to distance running for various publications (Runner's World, Competitor, Run Haven and Spry Living).

I would describe my natural writing style as one that is humorous, thought provoking and conversational in tone.

In the past few years I have also done more work on the graphic side of the aisle - creating brochures, sales collateral, banner images, presentation slide decks, etc.

I have a B.A. in English from the University of Pennsylvania


Slam Poetry


Poetry Slam Piece

Your Words

Poetry Slam Piece

Zeal Relays Videos. Sponsorship Packet and Social Media / Print Ads

Zeal Relays

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Graphic Work - Flyers

iT1 Source - Sales SPIF
Lucky 13 HPE

HPE Sales SPIF for iT1 Account Executives

iT1 Source - Marketing/Sales Collateral
Flood The Zone

Flood The Zone Marketing & Sales Packages

iT1 Source - Event
Flyingtee Event

I have created dozens of such digital event flyers for a series of lunch & learn events my company puts on throughout the country.

Digital Advertising, E-commerce Blogs & Articles

Second-Party Data: The New Boogeyman in E-Commerce - 'Net Features - Website Magazine

By David Allison, Hivewyre :: Even though the invention of the cookie was in 1995 and that the company DoubleClick, with its product launch of Boomerang in 1998, is almost universally seen as the first retargeting contrivance, it was not until the late 2000s that companies like, Discovery Channel, and Amazon began engaging retargeting campaigns as part of their marketing strategy.

Blog - Hivewyre

Hivewyre Blog posts ranging from company culture, industry trends, our business, second party data and our awesome market insights analytical tool.

Should Intent be Weighed Heavier than Demographics? - 'Net Features - Website Magazine

By David Allison, Hivewyre :: Demographics have been the quintessential pieces of information since the dawn of digital marketing and print and media advertising, before that, which drive ad buys and marketing game planning; but even with the cleanest of data, a good conversion rate is still fairly low for online retailers (2-4 percent average).

Athlinks Blog (Inspiring & Fun Posts)

Athlinks Blog
'Twas The Night Before Race Day - Athlinks Blog

'Twas the night before race day, when all thro' the house, Not a person was stirring, not even my spouse; My singlet was hung by the dresser with care In the hopes that my marathon soon would be there. When out in the yard there arose such a clatter, I sprang from my bed to see what was the matter.

Athlinks Blog
7 Reasons Why We Do Early Morning Runs | Athlinks Blog

I could say that those of us who do long distance running events are all highly motivated individuals, who simply have it in our DNA to spring out of bed like the Easter Bunny in April with all his brightly adorned eggs in tow, for our 2-5 hour weekend early morning runs, but that my fellow harriers would be simply untrue.

Athlinks Blog
When The Training Run Becomes A "Race" | Athlinks Blog

Whether we want to admit it or not, even the most zen of us has that competitive spirit pop up from time to time. Usually this feeling occurs in the middle of a race we're participating in, but once in a while this urge to beat another runner comes to the surface during an innocuous training run.

Athlinks Blog
Endurance Athletes: Glory Days Can Be Now! | Athlinks Blog

Although there are many non-runners out there who think all of us runners will have bad knees if we keep running, this has never been medically proven at all. In fact, the beauty of endurance sports, as those of you who do them can attest, is that you can still improve your times as you get older.

Athlinks Blog
The Baby Jogger | A Rebirth For Your Running | Athlinks Blog

Run and workout for sometimes hours. Have a positive and healthy body self-image. Have energy like a superhero. Be fearless. Plan when and where you'd be racing throughout the year. Run or workout at all. See your body in a positive light. Have an ounce of energy left. Are Fearless.

Athlinks Blog
40+ or New to Running? You Still Have Hope! | Athlinks Blog

We all know the famous fable about the tortoise and the hare and how the tortoise prevails due to his patience and consistency. But how many of us take this slow and steady approach in our own training or when we return to running after an injury or a significant amount of time off?

Athlinks Blog
Lost Your Motivation to Train? It'll be OK | Athlinks Blog

You've been so focused for months, maybe even years with your endurance training - waking up early, eating right, hitting your personal goals and having a great time in the process; but, for whatever reason, you have had a severe lack of focus, which has been spiraling out of control for weeks and months now - you've lost your motivation to train.

Athlinks Blog
Triathletes: Why Do You Hate Running? | Athlinks Blog

Yes, I know saying you hate running is a pretty strong sentiment, but many of you triathletes out there have to admit that the running leg of your triathlon is your least favorite part of the race. How do I know? Because you have told me time-and-time again over the years.

Athlinks Blog
Lost Your Motivation to Train? It'll be OK: Part 2 | Athlinks

In Part 1 of our blog post yesterday, we discussed reasons why sometimes you lose your motivation to train and gave some possible solutions to get you out of those training doldrums. Today we finish up the post in Part 2. You are trying to train, but there really doesn't seem like enough hours to get your workouts in.

Athlinks Blog
5 Running Goals for 2016 You Can Attain | Athlinks Blog

With a New Year kicking off, many runners are setting their goals, making resolutions and planning out their race calendars for the year. Too often, these goals are focused solely on setting Personal Records (PRs) without a clear plan for attaining them.

Athlinks Blog (Equipment, Races & General Info)

Athlinks Blog
The Surprising Right Training Partner | Athlinks Blog

Me to someone in the running community I know: We should run sometime soon. Running community person's usual response: Oh, no! You're too fast for me; I'd just slow you down. I am always both amused and slightly irritated by this response, which I have received too many times to count over the years as a runner.

Athlinks Blog
Speed Work Shouldn't Scare the S%@t Out of You | Athlinks Blog

Many of you got into running for a myriad of reasons: become physically fitter, clear your head, lose some weight, find an active social network of friends, etc. It would be pretty safe to say that the average adult runner is not a big fan of speed work.

Athlinks Blog
Why Race Volunteering Can be Motivating | Athlinks Blog

Maybe you have an injury that has you out of competition for a while. Maybe you are thinking about doing your first 5K, sprint triathlon, obstacle race or cycling tour event, but still have not had the courage to sign up for one just yet.

Athlinks Blog
Songs that Describe Your Training Right Now | Athlinks Blog

This post isn't about what songs pump you up on your training run or ride. Nor is it some top-100 list of the best songs to workout to. No, this is more personal...more telling...more raw and honest. This my fellow endurance brethren and sistren is what song or songs, right now, describe where you are in your training.

Athlinks Blog
Yeah, It's Gotta Be The Running Shoes | Athlinks

I get asked this question all of the time: What shoes do you run in? My answer is usually with a chuckle: Me? Oh, I have worn almost everything? I'm lucky. I have a neutral strike. I then proceed to tell this person who has just asked me about running shoes, that there isn't just ONE shoe company that trumps all of the others.

Athlinks Blog
Social Side of Racing - Fun Reasons to Race

If you're new to the endurance racing scene it may be a bit stressful to figure out what races to enter. Also, you feel you may not do so well or look silly out there on the course. R-E-L-A-X, not all races are the same.

Athlinks Blog
Racing Without a PR in Mind | Athlinks Blog

PR, which in endurance circles stands for "Personal Record", or the best time an individual has done personally in a particular distance or race. This is something that many serious and even not-so-serious athletes try to achieve.

Athlinks Blog
5 Reasons to Take a Racecation | Athlinks Blog

Maybe your significant other is supportive in your racing endeavors, but is not an endurance athlete and at times is not sure entirely why you love being on the roads for hours at a time. Well, a great way to get some buy-in from him/her is to plan a race somewhere that is great for both of you.

Athlinks Blog
Why Treadmill Running is Not A Bad Thing - Athlinks Blog

I know many of you in most parts of the country right now have no need for treadmills - the weather is perfect for running - not so for us out here in Phoenix, AZ. This time of year is what we call "triple-digits" season.

Athlinks Blog
Know The Race Course For Your Next Event | Athlinks

Although most of us out there are not trying to break any world records in our next race, some of us are looking to PR, or just simply finish the marathon/triathlon itself. One way to get an edge on the competition (even if the competition is only with yourself) is to go over the event race course, if possible.

Athlinks Blog
Cycling and Running Safety: A two-way Street | Athlinks Blog

When we are out on our bikes or pounding the pavement with our running shoes we sometimes feel, let's be honest, invincible. Whether we call it being in "the zone", "runner's high" or "cyclist's high", the point is sometimes when we are pedaling or running we are "in the groove", "crushing it" or cruising along, seemingly effortlessly, that we almost feel like the roads or trails are our personal domains for that moment in time.

Athlinks Blog
Solo or Group for Endurance Training? | Athlinks Blog

So you just signed up for your first triathlon, half marathon, trail run, Spartan or mountain bike race and you're not sure whether you should train by yourself or find some people to share your training with from time to time.

Athlinks Blog
Why Spreadsheets Should be Dead to You - Athlinks Blog

If you want to track how you have been improving (or not improving, unfortunately) in the endurance events you have been racing in, then the days of you opening up your computer and inputting your race results into that spreadsheet you have had since 1999 are over - spreadsheets have been dead to us at Athlinks for some time now, in regards to race results.

Athlinks Blog
Crazy Idea - Run without Earbuds and Music! | Athlinks Blog

I realize this idea of running without earbuds and music is close to endurance blasphemy as far as many of you are concerned, but hear me out. I'm not saying you should never run without music, but you may want to think about unplugging from time to time for a couple of reasons.

Athlinks Blog (Endurance Athletes)

Athlinks Blog
Happy Endurance Athletes and Happy Support | Athlinks Blog

Since my mom has been in the hospital, I've been doing a lot of walking back and forth between her apartment in Hyde Park, Chicago (where I'm staying) and the University of Chicago Medical Center, where she is recovering.

Athlinks Blog
Becoming a Competitive Endurance Athlete | Athlinks Blog

You've been doing endurance events for years now and have been having a blast, quite frankly. But lately, you feel like you have the time and/or the drive to up your endurance ante. People have been telling you for years now: If you took being an endurance athlete more seriously you'd be killing it!

Athlinks Blog
Making Progress in Your Endurance Sport | Athlinks Blog

Progress. What a loaded word. Depending on where you are along the endurance athletic spectrum, the answer will vary greatly. Try not to judge yourself against other endurance athletes - I know, a hard request to follow, but one which will serve you well throughout this endurance journey.

Athlinks Blog
Endurance Athletes Need to Be Strong, Too | Athlinks Blog

I hope most of you who are endurance athletes know the value of strength training, speed work, and a solid flexibility regimen (whether it be straight stretching, yoga, or pilates) in regards to your running performance. For those of you who say, " Dave, I barely have enough time to fit in my runs, swims and cycling.

Athlinks Blog
Summer Training for Endurance Events | Athlinks Blog

It's going to be hot all over the country in a month or two (and even hotter out here in Phoenix, AZ), and for many it's when we start training for our fall half/full marathons or half/full Ironmans.

Athlinks Blog
Money vs. Time | Endurance Training | Athlinks Blog

Do You Have Time for a Coach? I have coached individuals who have hired me to put together a program for them and I have either sat down with them for 30-45 minutes in person or discussed over the phone their goals, and then I go back to my home and put together a plan...

Athlinks Blog
What's the Best Endurance Race for You? | Athlinks Blog

It used to be "back in the day" all an endurance athlete had was a local 5K or 10K to compete in. Today, there are almost too many endurance event types to choose from - road races, Ironmans, Half Ironmans, mud runs, sprint and olympic triathlons, obstacle races, urban runs, half marathons, marathons, trail races, endurance relays (road and trail), mountain bike races, century rides, duathlons, ultra marathons and track races.

Athlinks Blog
Looking For Endurance Athlete Friends | Athlinks Blog

This week I'm going to be part of the twelfth annual Active Lifestyle Vehicle of the Year awards program. A fun program, which I've been invited to for the past 4 or 5 years, to judge cars in different categories for people who live an active lifestyle.

Athlinks Blog (Pacing)

Athlinks Blog
What Should be My Competition Pace? | Athlinks Blog

So you are worried about what competition pace should be for your full or half marathon. You are worried that you are going to bonk at the 10- or 20-mile mark. How do you know how fast to run this goal race in the first place?

Athlinks Blog
What Will Make You a Good Race Pacer? | Athlinks Blog

You enjoy running and you're looking to give back to the sport you love. Have you ever thought about being a race pacer for a marathon or half marathon? This is a very rewarding volunteer role, where you're helping throngs of people reach their particular time goal.

Athlinks Blog
May the Pace be With You! | Athlinks Blog

You have the GPS, the wrist chronograph, the heart rate monitor, and still you manage to go out 30 seconds a mile faster for your first couple of miles in any race you sign up for.

Athlinks Blog (Kids in Sports)

Athlinks Blog
Should Your Kids Be Specializing in Sports? | Athlinks Blog

This is a topic that is near and dear to my heart. Although I love running (obviously) to this day still, if my mom hadn't pulled me out of the intense club track team I was on, I may have never continued running.

Athlinks Blog (Training)

Athlinks Blog
Get a Quality Run When You're Short on Time | Athlinks Blog

Although we have all heard how people like Helen Keller, Leonardo Da Vinci, the Wright Brothers achieved amazing things in their lives; and they too only had 24-hours in their day, just like the rest of us, I sometimes don't find these comments quite as inspiring as they were probably intended to be.

Athlinks Blog
Why A Tune-Up Race is Important | Athlinks Blog

For those of you who know me understand that I strongly believe in a tune-up race before your goal race. While I am competitive, this is not the sole reason I enjoy racing before my goal event.

Athlinks Blog
Family Time and Training Time | Athlinks Blog

When you're training for an important endurance event and you have a family, it can get downright challenging when trying to balance your family time and training time. On one hand, you don't want to miss, say, your daughter's soccer game Saturday morning, but you also need to get in your 70-mile bike ride to get ready for your upcoming triathlon.

Athlinks Blog
No GPS? You May Still Enjoy Your Run | Athlinks Blog

We've all been there - frantically looking for our watch, GPS and/or heart rate monitor that we have misplaced because there is no way we could go for a run without these crucial training and timing tools...or could we?

Athlinks Blog
Want to Improve? Keep a Training Log | Athlinks Blog

Although I am currently involved in this self-initiated running experiment, which is sort of an anti-training-log system, I am still keeping a running log on various factors that go beyond simple time and distance. If you really wish to figure out what is going on with your training then you need to track what you are doing on a daily basis.

Athlinks Blog
All You Need is a 5-Minute Workout | Athlinks Blog

I hear some of you yelling at me this very instant through your computer screen or handheld device: David, there is absolutely no way running, swimming or cycling 5 minutes a day will make me a great endurance athlete! I couldn't agree with you more.

Athlinks Blog
Insane About the Weekly Miles You Run? | Athlinks Blog

If I were going to generalize about the Type-A-ness of runners versus cyclists versus triathletes, I'd say that runners, on the whole, are the most relaxed and non-Type-A out of the three groups. That being said, runners need to put a big fat asterisk next to the term weekly mileage.

Athlinks Blog
Running Hot & Running Cold | Athlinks Blog

For the past 10 years now I have lived in Phoenix, Arizona - one of the hottest places to run in the U.S. for a good part of the year; but, I'm originally from back east and have also lived in climates like Chicago, which are pretty darn cold in winter months.

Athlinks Blog
Why You Should Race More (or Less) | Athlinks Blog

To race or not to race?...That is the question. Some of our Athlinks' members race 1-2 times per year for the local Turkey Trot or for that annual endurance event to raise money for such-and-such charity. Others of us race a bit more regularly.

Athlinks Blog (Half Marathon & Marathon Runs/Training)

Athlinks Blog
My first Marathon | What I Learned in Chicago | Athlinks Blog

It was 1996. I was a young man living in Chicago and had started running again after being abroad for the past two years teaching English in Prague, Czech Republic. My training was going well - running pretty solid times in 5Ks and 10Ks.

Athlinks Blog
Race Week Extras | Your Upcoming Marathon | Athlinks Blog

I have already written in a previous post about what you should be doing days leading up to your marathon, but this post is not about that. These are 7 things I'd highly recommend you doing leading to your upcoming marathon.

Athlinks Blog
Training for a Marathon is Half the Battle | Athlinks Blog

You've put in the 16-20 weeks of training for your upcoming marathon. You put in the long runs, the progression runs, the tempo runs and even did some speed work for good measure. You know when you should take that gel, salt tablet or sports/carb drink supplement throughout the race and you've been eating well.

Athlinks Blog
Marathon Training & Racing No-Nos | Athlinks

With marathon season just around the corner, we thought we'd share some common training and racing no-nos that will get you into trouble come your marathon race day. This is a marathon people and it's pretty crucial for your health and safety that you did the adequate training.

Athlinks Blog
Marathon Running Tips For Holiday Training | Athlinks Blog

It's that time of year again: Holiday parties at work, family gatherings, traveling and the seemingly endless supply of sugary sweets, alcohol and comfort foods that have been in front of you at every turn since Thanksgiving hit. And here you are right in the middle or end of your marathon training cycle for a big winter race.

Athlinks Blog (5K & 10K Runs/Training)

Athlinks Blog
How to Get Faster by 2 minutes in Your 5K | Athlinks Blog

If you have been like me lately, you have been struggling to get in your running training, never mind trying to figure out how to get faster, due to unforeseen circumstances in your life. After nearly 11-solid weeks of traveling to and from Chicago to assist with my ailing mom, I finally landed home in early December for the foreseeable future, as my mom's health stabilized.

Athlinks Blog
Your First 5K - The Running Process | Athlinks Blog

You are thinking about running your first 5K, but you're not a runner. You don't even like running, but you've read some articles about running, a few of your friends are trying to nudge you to sign up for this local 5k and it seems like an attainable goal.

Athlinks Blog
5K, 10K, Half and Marathon: In That Order | Athlinks Blog

You are not exactly a newbie, but you're no veteran either in the sport of running; but lately you have been thinking about registering for a race that is longer than the distance you usually run. That's great! Way to challenge yourself.

Articles in Print - Running & Endurance

Sweat Magazine
Baby, Bonding and Bringing Back A Dream

Heartfelt article about how running with my son in the baby jogger brought me back to wanting to dream big again in my running.

Sweat Magazine
Now What?

Article about what you do after you have just finished a huge goal endurance race and now you need to get psyched up to start the training cycle again.

Sweat Magazine
The Allure of the Ironman

Article where I interviewed 5 endurance athletes on why they had selected the Ironman as their race of choice.

Sweat Magazine
Liar, Liar Pants on Fire

Article addressing cheating in all sports and wondering if anyone is not cheating these days.

Online Articles & Blogs - Running & Endurance

Articles I have been quoted in as a coaching expert

Runner's World
The Long Way

Quoted as an expert coach in this article

Runner's World
A New Direction

Quoted as an expert coach in this article

Social Media Ads

Athlinks Facebook and Twitter Page
Athlinks Social Media Quips

Quips about endurance sports to drive visibility of our Fan Pages and website.

Phoenix Flyers Track Club Facebook Page
Time Trial Tuesday Social Media Ads on Facebook

Ads that publicized our track club's monthly 1-mile time trial fundraiser. Raised over $900 with these ads to help for equipment and uniforms

Athlinks Facebook and Twitter Page
Social Media Ads for Athlinks Blog

Group of ads that publicized our new Athlinks Blog and asked our members to subscribe to it.

Athlinks Facebook Page
Happy Thanksgiving

Humorous ad to wish all our members a Happy Thanksgiving

Website Content

Moncure-Haxton Music Camp Series

Start You Own Music Camp MH Music Camps presents a most exciting music history camp program now available to other music teachers. Due to a lack of available material on the market, two piano teachers, Hunter Moncure and Sonia Haxton Tressler, have developed music camps on a variety of subjects in order to appeal to all piano/music students and teachers.
Cheap Pool Pop Ups Website

Website for discount pool cleaning jets, popup heads, iInfloor pool cleaning products and replacement Kits. All content created by me.
XTR Realty Website

Website for commercial property management and commercial Real estate brokerage services company. Updated content on home, about and careers pages.
Marathon Coaching Consultants Website

Site for all levels of runners to get coaching help for upcoming races from 100 meters to marathons. All content created by me.
Passion For Murals Website

Website for an artist who specializes in creating warm, colorful and joyful environments for one's home or business. All content created by me.

Online Articles - Car Insurance

Car Insurance Comparison
Buying Car Insurance Coverage by the Week

Weekly car insurance is designed for drivers with short term needs for coverage. We are in a fast paced world. People want flexibility in their lives, from what songs they want to purchase online, to the coffee they purchase every morning on their way to the office.

Car Insurance Comparison
Are auto insurance rates affected by warnings?

Warnings should not affect your car insurance rates at all. Although it is never a good thing to get a warning by a police officer for a moving violation, it's still better to get a bit of a tongue lashing by the man in blue, than to have him write out a ticket or citation to you due to your driving negligence.

Car Insurance Comparison
Affect of Having Anti-Lock Brakes on Car Insurance Rates

Anti-lock brakes (ABS) definitely affect your insurance premiums for the better. Anti-lock brakes along with a few other safety features you can have on your car will, or should, lower your premiums quite a bit.

Car Insurance Comparison
Car Insurance Rates Affected By Tire Blowouts

If you are driving and one of your tires blows out, it can be a scary and dangerous situation. Whether or not it is considered to be a car accident and, hence, covered by your car insurance policy depends on a number of different factors.

Car Insurance Comparison
Auto Insurance Costs for a GMC Sierra

The average car insurance premiums for a 2011 GMC Sierra are in the neighborhood of $1,250 - $1,670 depending on what model of Sierra you do purchase. A 2008 GMC Sierra rates are a bit lower in the $1,120 - $1,460 range.

Car Insurance Comparison
Finding a List of Top Car Insurance Companies

For the purposes of this article we are going define the top auto insurance companies by their overall market share and customer satisfaction rating gathered respectively from A.M. Best Company and the National Association of Insurance Commissioners (NAIC), JD Powers and Associates, and the Better Business Bureau.

Car Insurance Comparison
Amica Named the Best Car Insurance Company

Before all the other car insurance companies get their feelings hurt that Amica is named the best, we'll take a look at the criteria that puts Amica at the top of the best automobile insurance company list. This article will look at company ratings, marketing, customer feedback, and other factors that make Amica number one.

Car Insurance Comparison
Reporting an Accident to the Police

Although it would be in your best interest to always call the police when you get into a car accident, you only need to call the police if there has been major damage to the cars, persons, or property involved in the accident.

Car Insurance Comparison
Car Insurance Needs for 4-Wheelers

Whether or not your 4-wheeler requires car insurance (or ATV insurance) varies from state to state. And while some state laws may not require you to carry full coverage for your 4-wheeler, many of the states still require you hold some sort of liability coverage for your motorized off-terrain vehicle.

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