David Blen Nance

What does it mean to have a sustainable competitive advantage?

If you can’t answer off the top of your head, you don’t have one, or—

—(if dumb luck has dropped it in your lap)—

—you won’t for long.

Also, you’re underdelivering on the good you could do in the world AND leaving wads of money on the table.

I can help you.

Not only have I apprenticed under the Ph.D. gods who literally “wrote the book” on competitive advantage, but I’ve applied their theories and reaped the results:

-I’ve written a single one-off sales letter—one stamp, one envelope—that brought in $40k.
-I’ve turned a 2000 person mailing list into a profitable beta course that brought in $50k—from initial market research to butts-in-chairs—in just 5 weeks.
-I’ve written reports that caused an immediate top-down change in management direction.

Do marketing and salesmanship play into this? Yes—but they’re by far the easiest part of the problem, because sustainable competitive advantage means you have something more than a patent and a catchy angle.

Something that simply cannot be copied, period.

If you want to talk about how you can transform your (or a client's) unique hodge-podge of assets into a solution that 1) not only increases your customers’ willingness to pay, but their happiness to do so, and that 2) your competitors don’t even want to touch—

—AND you’re committed to making a positive dent in the world ('cuz I don't help jerks)—

—then reach out and let's talk about what I can do for you.