Cristina Cestaro

Content Lead Strategist

Australia

Communications and Content Design Lead with the audience always front of mind.

I have experience in Content Strategy, CCM, CX, Technical Writing, Training Manuals, Requests for Proposals, Reports, Presentations, and the whole suite of public relations documentation.

My portfolio includes:

HCF - Salesforce Marketing Cloud, technical writing and customer communications
Aristocrat - a range of marketing collateral, content design (mobile app)
NSWIS - feature article newsletter
Sydney to Hobart Yacht Race - PR media release

Portfolio

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Sales Force Marketing Cloud

07/12/2023

Confluence: technical writing

Content templating for automation

Sales Force Marketing Cloud

09/26/2023

Second arrears email

The Figma file (email) for the second arrears comm

Sales Force Marketing Cloud

07/12/2023

Member communication

Content templating for automation

Customer communication

Customer correspondence template

Specific customer and State variations are covered in this template. Built for Smart Comms a CCM system.

Sales material

07/11/2021

Collage

Samples of marketing and sales collateral.

Training Manual Extract

10/13/2020

Mobile Application

Product Workbook Extract

10/05/2020

Customer Experience

This workbook is intended for prospective customers.

Strategic Pillar Extract

12/15/2020

Mobile Application

This is a comprehensive marketing tool that outlines how to best utilise this product.

NSWIS The Edge Magazine

11/03/2003

NSW Institute of Sport - Psychology Department

This is a feature article and a newsletter from the Psychology department at NSWIS.

Media Release and Carat Reference

01/11/2002

The Rolex Sydney to Hobart Yacht Race 2002

The Sydney to Hobart is an iconic Australian event. For two years I was part of the Hobart team. This was definitely a highlight of my career.