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Corinne Kocher

Freelance Writer and Marketer

Location icon United States

Owner of Pilot Light Communications, offering writing and marketing services in the hospitality industry and elsewhere.

Wordy half of Shared Plates, a food journalism duo.

Based out of Atlanta, GA.

Portfolio

Content Marketing Writing

Restaurant365 Blog
08/06/2019
Restaurant Business Operations: Six Ways to Increase Efficiency and Improve Margins

Running a profitable business in the hyper-competitive restaurant industry is notoriously difficult, because restaurants present unique operational challenges. It can feel overwhelming to systemize and streamline everyday business and operational functions. But with today's software, you can leverage technology to improve restaurant business operations, saving time and money.

Aprio Blog
Experienced Restaurant Owners Have Options for Growth Capital

Experience is a tough teacher, as any business owner will tell you. But experience also brings with it new opportunities, including access to a wider world of financial options for restaurateurs looking to expand. As we discussed in a recent blog on start-up funding for new restaurant owners, opening up a business for the first time in any industry is difficult.

Multifamily Insiders
05/15/2019
Three Questions to Ask About Your Social Advertising Strategy

Social advertising in the multifamily industry requires some unique considerations. In contrast to many other short, transactional consumer buying cycles, the consumer journey in the multifamily industry averages 90 days. However, during the extended time period that a prospect is on the market, their intention to find a community is hyper-focused....

White Oak Pastures Blog
07/10/2019
Why Order Online?

At White Oak Pastures, all of our orders are packed on our farm. We may not have a fancy warehouse or high-tech inventory system, but we keep do keep it all in the "family" at White Oak Pastures: we raise, slaughter, butcher, package, and ship everything that we offer to our customers.

Restaurant365 Blog
07/30/2019
Control Restaurant Labor Costs With Daily Flash Reports

Paying restaurant employees is one of the largest costs for a restaurant. And while there are many aspects of the restaurant industry you may not have control over (hello, unexpected weekend thunderstorms!), labor is your most controllable cost. Understanding your restaurant labor cost, and how to adjust it, can increase your restaurant profitability.

Copywriting

Xenial
Xenial Product Sell Sheet

Grow your ticket sales - all while ensuring accuracy and improved efficiency. Xenial Indoor Digital Menu Boards bring your menu to life.

Muratore Brokers
Muratore & Associates | Leader in Georgia liquor store sales

Muratore & Associates provides sell-side and buy-side advisory services for liquor store transactions. We deal exclusively with liquor businesses in Georgia and have earned a strong, results-driven reputation within the industry. We are the leader in Georgia liquor store sales

Food Writing

Georgia Organics Blog - The Dirt
10/01/2019
"The People Are So Stinking Good"

When Sarah Thurman's mom visited her at the Athens Farmers Market, she shook her daughter on the shoulder and told her, "those are your people. Do not leave them."

Shared Plates
04/15/2019
Unintended Consequences - Shared Plates, Atlanta | Shared Plates

I'm looking at two jars filled with dirt. The first jar contains soil that looks like dried, cracked red clay. It reminds me of summertime corn and soybean fields in my hometown in Indiana, fields of straight-line crops laced with dry, exposed dirt.

Medium
Is Falling Food More Appealing? An Investigation.

Every time I see a fast food commercial, I have this sinking feeling. This can’t be going as planned. Something has gone wrong. Gravity is too much at work here. And food is falling.

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