Content Marketing
Content Marketing
Downloadable ebook for resource library, translating the restaurant Profit & Loss statement for store-level managers
Ghostwritten thought leadership article for co-founder of Restaurant365, showcasing tech tools in restaurant industry
Traditional case study based on interview with customer, featuring key products and testimonials.
Product Marketing
Copywriting for entire corporate recruitment website. Refreshed central company messaging, based on 6+ interviews with C-suite executives and marketing department.
Product sell sheet for email blasts, in-person meetings, and other sales communications.
Promotional email campaign featuring grassfed lamb. All written blogs and recipes linked in email also written by me.
Food Focus
Reported storytelling for local nonprofit organization. Partnership with photographer as "Shared Plates" duo.
Informative blog about why White Oak Pastures chooses a regenerative agriculture production model.
Personal blog exploring topics in the food supply chain and related areas.