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United States
Working in project management and communications in food, agriculture, and tech.
Background in research, copywriting, and in-the-field reporting.
Wordy half of Shared Plates, a food journalism duo.
Currently based out of Los Angeles, CA.
SEO-Focused Content Marketing
With the sudden elimination of dine-in options, many restaurants are either shifting to a takeout/delivery only model or implementing a delivery option for the first time. Restaurant owners and operators are asking: what financial and operational factors should you consider when moving to a delivery/takeout model?
Restaurant accounting can be a daunting task, especially for restaurant operators without an accounting background. For anyone who is busy growing their businesses, managing restaurant accounting on their own can be time-consuming and prone to human error. But restaurant accounting provides essential data for making informed strategic business decisions, in the moment and long-term; it helps you oversee your finances and budgets, and provides insight into key decisions to reduce prime costs.
Social advertising in the multifamily industry requires some unique considerations. In contrast to many other short, transactional consumer buying cycles, the consumer journey in the multifamily industry averages 90 days. However, during the extended time period that a prospect is on the market, their intention to find a community is hyper-focused....
Writing Based on SME Interviews
For some businesses, COVID-19 has completely changed day-to-day operations. However, for many other businesses, customers and clients are holding steady. If your business isn't in crisis-mode, and you are able to continue without major interruptions, you are in a great position to use this time to strengthen your operations and stay ahead of your competition.
Experience is a tough teacher, as any business owner will tell you. But experience also brings with it new opportunities, including access to a wider world of financial options for restaurateurs looking to expand. As we discussed in a recent blog on start-up funding for new restaurant owners, opening up a business for the first time in any industry is difficult.
Sales-Focused Copywriting
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Bring your menu to life and drive a different kind of brand experience, with Xenial Indoor Digital Menu Boards. IDMBs engage guests through visually compelling offers, suggestive selling, and cross promotion. And with Dynamic Content tools, it’s easy to update menu items and design according to location, day-part, or sales.
Writing Focusing on Food Supply Chain
DaySpring saw early on in their business that there was an acreage threshold, even in organic commodity farming, to making a profit. Caught in the middle, the farmers did a side step, getting into value-added commodity production and storage crops.
“There could be and should be two or three White Oak Pastures in every agricultural county in this nation,” says Will in Forbes. “Tyson is highly scalable but not highly replicable. [Local production] is highly replicable. It’s not highly scalable.” At a time when we're all asking how the food supply chain can be more resilient in the future, we believe the conversation should include what kinds of radical, alternative systems are working already—and what kind of new supply chain we can...
I'm looking at two jars filled with dirt. The first jar contains soil that looks like dried, cracked red clay. It reminds me of summertime corn and soybean fields in my hometown in Indiana, fields of straight-line crops laced with dry, exposed dirt.