United States
Owner of Pilot Light Communications, offering writing and marketing services in the hospitality industry and elsewhere.
Wordy half of Shared Plates, a food journalism duo.
Based out of Atlanta, GA.
Content Marketing Writing
Maximizing your restaurant’s profit depends on many different factors. While many restaurant owners focus on increasing total sales, in order to add to your bottom line, you also need to focus on decreasing costs. Start with your restaurant’s prime cost, which makes up two of the biggest line items in your restaurant accounting budget.
White Oak Pastures has been a leader in illuminating the role meat production plays in climate change for years. But recently, we've been hearing that industrialized agriculture products made in a lab are the going to be future of meat. Fake meat companies like to say that they are a better choice for the environment, but at White Oak Pastures, we've been busy fact-checking their impossible claims. Most recently, on an episode of CNN Vital Signs with Dr. Sanjay Gupta, Will Harris destroyed...
Experience is a tough teacher, as any business owner will tell you. But experience also brings with it new opportunities, including access to a wider world of financial options for restaurateurs looking to expand. As we discussed in a recent blog on start-up funding for new restaurant owners, opening up a business for the first time in any industry is difficult.
Running a profitable business in the hyper-competitive restaurant industry is notoriously difficult, because restaurants present unique operational challenges. It can feel overwhelming to systemize and streamline everyday business and operational functions. But with today's software, you can leverage technology to improve restaurant business operations, saving time and money.
Social advertising in the multifamily industry requires some unique considerations. In contrast to many other short, transactional consumer buying cycles, the consumer journey in the multifamily industry averages 90 days. However, during the extended time period that a prospect is on the market, their intention to find a community is hyper-focused....
Copywriting
Grow your ticket sales - all while ensuring accuracy and improved efficiency. Xenial Indoor Digital Menu Boards bring your menu to life.
Muratore & Associates provides sell-side and buy-side advisory services for liquor store transactions. We deal exclusively with liquor businesses in Georgia and have earned a strong, results-driven reputation within the industry. We are the leader in Georgia liquor store sales
Food Writing
I'm looking at two jars filled with dirt. The first jar contains soil that looks like dried, cracked red clay. It reminds me of summertime corn and soybean fields in my hometown in Indiana, fields of straight-line crops laced with dry, exposed dirt.
"Over the years, small change makers have done so much to make Athens a rich, southern small town," says Erin Wilson, gazing out the front window of The National, a well-established restaurant in the heart of downtown. After coming to University of Georgia in 2007 to study Public Relations, Erin quickly fell in love with the vibrant Athens community. The city's energy pulled her to stay after graduation, where she found a home in the local restaurant scene. "I was asking myself, 'how...
When Sarah Thurman's mom visited her at the Athens Farmers Market, she shook her daughter on the shoulder and told her, "those are your people. Do not leave them."