"The words you need for the results you dream of"
I'm Catherine Jones - copywriter, brand strategist and writing coach.
I'm here to find compelling words for your business, or empower you to create your own:
- take a deep dive into brand identity and voice
- commission copy that grows your audience
- level up your writing skills
- brand strategy
- tone of voice
- copywriting training
- verbal branding
- core messaging
- website copy
- content planning
- blog writing
- video scripts
"We have worked on several small projects for our business, with Catherine. Each time our confidence in her writing is boosted as she researches, explains, answers questions and takes us along a process to really understand - get under the skin - of the end result. We feel involved and fully brought into the end result.
Safe Hands Bookkeeping
"Catherine was a total pro. She quickly nailed the tone of voice, and wrote about technology in a way that was both accurate and accessible."
"Catherine originally helped us find our company name, then recently she's helped us refresh our core messaging with a new tagline and elevator copy that reflects our new offering and position. She took the time to understand who we are and what we do, and took us through a really thorough process. We felt fully consulted at every stage and enjoyed being part of the journey. We really love your work - thank you!”
MD, Brightelm Ltd
"When it comes to finding the right words for your site, you need the right person. Catherine was that for me and we clicked immediately. We started with a Tone of Voice Workshop. This gave us both a chance to discuss the important elements. From there we started to build out the website copy. From the start we were both clear on how we work. What I really appreciated was when Catherine pushed back on areas where she thought I was being distracted. It kept us on track and in scope. Brilliant!
CEO, Fortro Ltd
"Catherine has the sort of talent for clarity and understandable exposition that is very hard to find. I'd go as far as to say that she can pull out the best in almost any article that you care to put to her as well as being a fantastic writer in her own right. If you need help with your words, or a bit of guidance and finessing, then you'd be mad not to speak to Catherine."
Blossom Tree Copy
Associate writer for:
Contact me to get your next project booked in:
B2B verbal branding refresh
B2B brand strategy and refresh. Authority voice.
Tone of Voice
Creative workshop and TOV guidelines
B2B Thought leadership article for Elevation Magazine (Brightelm). Events sector.
B2B blog for tech client. Theme: International Women's Day 2022
B2B blog. Healthcare sector. Thought leadership into trends. Expert audience.
Blog. B2B. Technology/Medical.
Website. B2B. Personal branding for business growth strategist. Exciting, dynamic TOV.
Website. B2B. Web design and content creation. Quirky TOV.
B2B blog. Tech. Explainer blog about Microsoft's NCE.
B2B blog. Unmanned Aviation. Blog on current missions.
Otzibrew coffee alternative. B2B sales deck.
Interview blog. B2B. Diana Tucker, outgoing CIM chair. Written in her TOV.
Lead magnet. B2B. Tech security. Authority TOV.
B2B Blog. Specialist copywriting audience.
Blog. B2B. Technology/Hospitality sectors.
B2C blog. Healthcare sector. Patient education on digestive health.
Blog. B2B. Marketing/advertising. Approachable expert TOV.
B2C. Leaflet. Healthcare advice. Authority TOV.
Advertorial. B2B. Graphic design for wedding suppliers. Lively and helpful TOV.
Advertorial. B2C. Bespoke wedding stationer. Creative and fresh TOV.
Fear not! Lazy Mum is here, and as a former teacher I know a bit about school life. Starting Reception is a big step but there are lots of ways to make it a happy one. Here are 6 helpful ways you can give your child a headstart in preparing for school life.
Naming. B2B events business
Print magazine. B2C. Automotive industry. Copy-editor for Issue 2