Catherine Rachel Jones

Freelance brand strategist, copywriter and writing coach

United Kingdom

I'm Catherine Jones - copywriter, brand strategist and writing coach.

I’m here to find compelling words for your business, or empower you to create your own:

Together we can:

✒take a deep dive into brand identity and voice
✒create engaging copy that grows your audience
✒ level up your writing skills

Because brilliant writing makes achieving your business goals a breeze.


I've been an entrepreneur for 6 years and a freelance copywriter for over 4. Before that I had a long career taming the toughest teenagers in the land as a qualified teacher and manager of a unit for emotionally vulnerable Secondary-age students.

For over 20 years, I've honed my skills in teaching, studying and crafting the finer points of the English language. I write compelling words for businesses and empower professionals to create their own, through insightful brand strategy, creative messaging and quality CPD.


As a B2B copywriter I bring an outsider's perspective to your business – a set of fresh eyes and clear understanding of what your audience need to know. Sectors include (but aren't limited to) SaaS, tech, aviation, education, health, finance and professional services.

I offer:

✒brand strategy
✒tone of voice
✒copywriting training
✒verbal branding/Tone of Voice
✒core messaging
✒website copy
✒content planning
✒thought leadership writing
✒video scripts

Service not listed? Drop me a message, I may still be able to help.

Some of the lovely folks I’ve worked with:

Check out my portfolio below and contact me if you have a project in mind.

[email protected]


Brand messaging
Safe Hands Ltd

B2B verbal branding refresh
Brightelm naming

Naming. B2B events business

Tone of Voice

B2B tech brand identity & tone of voice
The Novium Museum

Creative workshop and TOV guidelines

Website Copy
Across Safety Development

B2B Aviation safety. Brand strategy, TOV, Tagline, Website copy.
Ritch Digital

Website. B2B. Web design and content creation. Quirky TOV.
Fortro Ltd

Website. B2B. Personal branding for business growth strategist. Exciting, dynamic TOV. Tagline, brand identity and website copy.

Thought Leadership

B2B Content