I'm Catherine Jones - copywriter, brand strategist and writing coach.
I’m here to find compelling words for your business, or empower you to create your own:
Together we can:
✒take a deep dive into brand identity and voice
✒create engaging copy that grows your audience
✒ level up your writing skills
Because brilliant writing makes achieving your business goals a breeze.
I've been an entrepreneur for 6 years and a freelance copywriter for over 4. Before that I had a long career taming the toughest teenagers in the land as a qualified teacher and manager of a unit for emotionally vulnerable Secondary-age students.
For over 20 years, I've honed my skills in teaching, studying and crafting the finer points of the English language. I write compelling words for businesses and empower professionals to create their own, through insightful brand strategy, creative messaging and quality CPD.
As a B2B copywriter I bring an outsider's perspective to your business – a set of fresh eyes and clear understanding of what your audience need to know. Sectors include (but aren't limited to) SaaS, tech, aviation, education, health, finance and professional services.
✒tone of voice
✒verbal branding/Tone of Voice
✒thought leadership writing
Service not listed? Drop me a message, I may still be able to help.
Some of the lovely folks I’ve worked with:
Check out my portfolio below and contact me if you have a project in mind.
B2B verbal branding refresh
B2B brand strategy and refresh. Authority voice.
Naming. B2B events business
Tone of Voice
B2B tech brand identity & tone of voice
Creative workshop and TOV guidelines
B2B Aviation safety. Brand strategy, TOV, Tagline, Website copy.
Website. B2B. Web design and content creation. Quirky TOV.
Website. B2B. Personal branding for business growth strategist. Exciting, dynamic TOV. Tagline, brand identity and website copy.
B2B Thought leadership article for Elevation Magazine (Brightelm). Events sector.
B2B thought leadership blog
B2B blog for tech client. Theme: International Women's Day 2022
B2B blog. Healthcare sector. Thought leadership into trends. Expert audience.
Blog. B2B. Technology/Medical.
B2B tech blog - cybersecurity insights.
B2B blog. Unmanned Aviation. Blog on current missions.
Interview blog. B2B. Diana Tucker, outgoing CIM chair. Written in her TOV.
Lead magnet. B2B. Tech security. Authority TOV.
B2B Blog. Specialist copywriting audience.
Blog. B2B. Technology/Hospitality sectors.