Catherine Rachel Jones

Freelance brand strategist, copywriter and writing coach

United Kingdom

"The words you need for the results you dream of"

I'm Catherine Jones - copywriter, brand strategist and writing coach.

I'm here to find compelling words for your business, or empower you to create your own:
- take a deep dive into brand identity and voice
- commission copy that grows your audience
- level up your writing skills

Services include:

- brand strategy
- tone of voice
- copywriting training
- workshops
- straplines
- verbal branding
- core messaging
- website copy
- content planning
- blog writing
- video scripts


"We have worked on several small projects for our business, with Catherine. Each time our confidence in her writing is boosted as she researches, explains, answers questions and takes us along a process to really understand - get under the skin - of the end result. We feel involved and fully brought into the end result.
Jason Dalton
Safe Hands Bookkeeping

"Catherine was a total pro. She quickly nailed the tone of voice, and wrote about technology in a way that was both accurate and accessible."
Daniel Fisher
Wunderman UK

"Catherine originally helped us find our company name, then recently she's helped us refresh our core messaging with a new tagline and elevator copy that reflects our new offering and position. She took the time to understand who we are and what we do, and took us through a really thorough process. We felt fully consulted at every stage and enjoyed being part of the journey. We really love your work - thank you!”
Rob Eveleigh
MD, Brightelm Ltd

"When it comes to finding the right words for your site, you need the right person. Catherine was that for me and we clicked immediately. We started with a Tone of Voice Workshop. This gave us both a chance to discuss the important elements. From there we started to build out the website copy. From the start we were both clear on how we work. What I really appreciated was when Catherine pushed back on areas where she thought I was being distracted. It kept us on track and in scope. Brilliant!
Aileen Boyle
CEO, Fortro Ltd

"Catherine has the sort of talent for clarity and understandable exposition that is very hard to find. I'd go as far as to say that she can pull out the best in almost any article that you care to put to her as well as being a fantastic writer in her own right. If you need help with your words, or a bit of guidance and finessing, then you'd be mad not to speak to Catherine."
Mark Grainger
Blossom Tree Copy

Associate writer for:

Contact me to get your next project booked in:
[email protected]


Case Studies
Safe Hands Ltd

B2B verbal branding refresh

Tone of Voice
The Novium Museum

Creative workshop and TOV guidelines

Thought Leadership

Website Copy
Fortro Ltd

Website. B2B. Personal branding for business growth strategist. Exciting, dynamic TOV.
Ritch Digital

Website. B2B. Web design and content creation. Quirky TOV.

B2B Content

Otzibrew coffee alternative. B2B sales deck.
Living with GORD

B2C blog. Healthcare sector. Patient education on digestive health.

B2C Content

Belle Bridal Magazine
Laura Jayne Designs

Advertorial. B2B. Graphic design for wedding suppliers. Lively and helpful TOV.

Belle Bridal Magazine
The Posh Paper Co.

Advertorial. B2C. Bespoke wedding stationer. Creative and fresh TOV.

Creative Copy

Lazy Mum
6 skills for starting school you might have overlooked - Lazy Mum

Fear not! Lazy Mum is here, and as a former teacher I know a bit about school life. Starting Reception is a big step but there are lots of ways to make it a happy one. Here are 6 helpful ways you can give your child a headstart in preparing for school life.
Brightelm naming

Naming. B2B events business