Catherine Rachel Jones

Freelance brand strategist, copywriter and writing coach

United Kingdom

I'm Catherine Jones - copywriter, brand strategist and writing coach.

I’m here to find compelling words for your business, or empower you to create your own:

Together we can:

> take a deep dive into brand identity and voice;
> create engaging copy that grows your audience;
> level up your writing skills.

Because brilliant writing makes achieving your business goals a breeze.


I've been a freelance copywriter for over 6 years. Before that I had a long career taming the toughest teenagers in the land as a qualified English teacher and manager of a unit for emotionally vulnerable Secondary-age students.

For over 24 years, I've honed my skills in teaching, studying and crafting the finer points of the English language. I write compelling words for businesses and empower professionals to create their own, through insightful brand strategy, creative messaging and quality CPD.


- B2B brand strategy and brand voice projects
- Tagline creation for numerous B2B brands
- Website copy for B2B and B2C clients
- Facilitation of workshops including corporate team-building and brand voice writing
- Main stage speaker at Brighton SEO
- Ebooks, landing pages and sales emails for tech client
- Delivered 15+ 1:1 coaching sessions in brand positioning and messaging

Check out my portfolio below and contact me if you have a project in mind.

[email protected]


Brand messaging
Safe Hands Ltd

B2B verbal branding refresh

Tone of Voice

Website Copy
Ritch Digital

Website. B2B. Web design and content creation. Quirky TOV.
Across Safety Development

B2B Aviation safety. Brand strategy, TOV, Tagline, Website copy.

Landing pages and other website copy
Wildfish and Unboxed case study

Case study for Django developer agency about successful public sector project

Thought Leadership
CCaaS education blog

CCaaS in-depth education blog for MSP audience
Arup technical network rail article

Article telling the story of Arup's role in reshaping the railways

B2B Content