Catherine Rachel Jones

Freelance brand strategist, copywriter and writing coach

United Kingdom

I'm Catherine Jones - copywriter, brand strategist and writing coach.

I’m here to find compelling words for your business, or empower you to create your own:

Together we can:

✒take a deep dive into brand identity and voice
✒create engaging copy that grows your audience
✒ level up your writing skills

Because brilliant writing makes achieving your business goals a breeze.

ABOUT ME

I've been an entrepreneur for 6 years and a freelance copywriter for over 4. Before that I had a long career taming the toughest teenagers in the land as a qualified teacher and manager of a unit for emotionally vulnerable Secondary-age students.

For over 20 years, I've honed my skills in teaching, studying and crafting the finer points of the English language. I write compelling words for businesses and empower professionals to create their own, through insightful brand strategy, creative messaging and quality CPD.

COPYWRITING SERVICES

As a B2B copywriter I bring an outsider's perspective to your business – a set of fresh eyes and clear understanding of what your audience need to know. Sectors include (but aren't limited to) SaaS, tech, aviation, education, health, finance and professional services.

I offer:

✒brand strategy
✒tone of voice
✒copywriting training
✒workshops
✒taglines
✒verbal branding/Tone of Voice
✒core messaging
✒website copy
✒content planning
✒thought leadership writing
✒video scripts

Service not listed? Drop me a message, I may still be able to help.

Some of the lovely folks I’ve worked with:
https://www.becolourful.co.ukw
https://www.intY.com
http://www.jackrenwickstudio.com
https://ritchdigital.uk

Check out my portfolio below and contact me if you have a project in mind.

[email protected]

Portfolio

Brand messaging

https://safehandsbookkeeping.co.uk/
12/17/2021
Safe Hands Ltd

B2B verbal branding refresh

https://www.brightelm.co.uk/about-us/
02/01/18
Brightelm naming

Naming. B2B events business

Tone of Voice

https://www.linkedin.com/company/wildfish/about/
01/10/2022
Wildfish

B2B tech brand identity & tone of voice

https://www.thenovium.org/
15/11/2021
The Novium Museum

Creative workshop and TOV guidelines

Website Copy

https://www.acrosssafety.com/
07/03/2022
Across Safety Development

B2B Aviation safety. Brand strategy, TOV, Tagline, Website copy.

https://ritchdigital.uk/
Ritch Digital

Website. B2B. Web design and content creation. Quirky TOV.

https://www.fortro.co/
11/01/2021
Fortro Ltd

Website. B2B. Personal branding for business growth strategist. Exciting, dynamic TOV. Tagline, brand identity and website copy.

Thought Leadership

B2B Content