Claire Kerr

B2B technology copywriter - case studies for IT and software companies

United Kingdom

I'm a copywriter and content marketer who writes case studies for B2B technology businesses - whether they sell software, hardware, internet services or emerging tech.

I am a member of ProCopywriters and the Chartered Institute of Marketing (MCIM) and hold the CIM Diploma in Marketing (DipM).

I have 30+ years' experience and offer three types of case study - short snapshots, standard case studies and in-depth pieces.


Case studies

Angry Creative (was Pragmatic)
December 2017

Bacardi's various country websites looked different and had varying functionality. Bacardi wanted to introduce a level of consistency and standaradised way of working across these global digital assets. Through a global digital innovation WordPress programme, Pragmatic (now Angry Creative) delivered a cohesive and cost-effective approach.

January 2021

Intrasource is a UK managed IT services provider, offering a range of IT service and support solutions to a variety of local and national companies. As a Microsoft Tier 1 Cloud Solution Provider offering fully managed services for Microsoft 365, they turned to Cloudmore to give them a SaaS platform that would help grow their Microsoft CSP business.

Angry Creative (was Pragmatic)
February 2020
Sage Advice: A Global Content Hub for Market Leader

Sage is the market leader for integrated accounting, payroll and payment systems. They offer a range of software solutions to businesses worldwide, helping business owners simplify and automate key internal processes. Founded in 1981 in the North East of England, Sage has since grown exponentially.

Balloon One
DAVANT: the benefits of upgrading your WMS

DAVANT manufactures and distributes a range of insulation, building and plumbing products to independent merchants in the UK and Ireland. It is the largest distributor of insulation jackets and pipe insulation in the UK, supplying well-known building and plumbing retailers such as B&Q, Homebase, Toolstation and Screwfix, as ...

May 2021
ITS Nordic

ITS Nordic is an IT solutions provider based in Stockholm, providing IT, telecoms, and document solutions products and consulting services - to SMEs in Sweden, the Nordics, and elsewhere in Europe.

January 2022

Swedish value-added cloud distributor Gridheart helps Managed Service Providers (MSPs) across the Nordics, UK, and Ireland to resell and manage cloud services. It uses Cloudmore to solve procurement challenges around recurring and metered services, providing it with a single platform where it can sell, manage and bill its partners.

Parking Review, issue 342
October 2020
Bringing Order to the Streets

During the coronavirus pandemic we have all been finding new ways of connecting. The restrictions required to restrict the transmission of COVID-19 have had a profound effect on how we travel, shop, socialise, study, work and worship. These restrictions have also had an impact on the world of journalism.

Balloon One
Classic Fine Foods

Classic Fine Foods imports and distributes fine foods, serving five-star hotels and high-end restaurants in Asia, the Middle East and Europe. The company’s growth meant a move into new offices. To improve productivity and to facilitate the picking process, this also meant moving to a larger warehouse. To coincide with the move, the copany wanted to upgrade its outdated IT systems. Balloon One implemented an ERP system, a WMS, a stock forecasting and planning tool and a delivery app.

Blog posts

Cyber Security Partners
How Generative AI poses a Cyber Security risk to your business

The use of Generative AI has witnessed a surge in popularity during 2023. More than a quarter of UK adults have used the technology and a staggering 4 million people have used it in their professional lives. We’re only just uncovering the full capabilities and potential of Generative AI.

5 Ways to Improve Last Mile Delivery

To remain competitive as a distributor or delivery company, you must balance two competing aspects. You need to provide excellent customer service, delivering orders accurately, quickly, and at low-cost – or better still, free. And at the same time, you must control your distribution costs to reduce delivery times and to minimise your expenditure on fuel and labour.

Balloon One
Optimising processes in the FMCG supply chain

FMCG companies need to build resilient supply chains backed by robust processes so they can adapt to changing conditions and mitigate risk. By optimising their supply chain processes, they can benefit from cost savings, improved efficiency and enhanced customer service. This can help them remain competitive in the FMCG market and deliver value to their customers.

When is the Best Time to Change Your ERP Software?

ERP systems are always evolving and improving. In fact, it’s quite common to hear that a system will only last five to ten years before a company will implement a new one. If you’ve identified that you’ve outgrown your ERP, or that you could be better served with a different one, then the next question is: when is the best time to change your ERP?

Total Refrigeration Services
Summer is Here: Is Your Air Conditioning Working?

Were you caught out by the recent mini heatwave we had? Hopefully, your air conditioning was working well and keeping you cool. But as we approach the typically hotter months of the year, you can't be too careful when it comes to keeping your aircon in tip-top condition.

Using Occupancy Sensors to Improve Sustainability in Real Estate

We all know the need for environmental sustainability. And we often hear how we can improve things - through recycling, cutting our air miles, planting more trees, or cycling instead of taking the car Almost 40% of global carbon dioxide emissions come from real estate.

Identifying Pain Points in Your ERP Software

Even with a meticulous plan, a formidable team and the perfect timing, you can never completely guarantee that you will achieve a successful ERP implementation project. We’ve previously outlined the eight stages of an ERP implementation that a business should follow. But there are three critical factors to pay attention to if you want to ensure your ERP implementation is a success.

Angry Creative
The benefits and drawbacks of migrating to WordPress

It seems that every day dozens of UK companies are looking to carry out a WordPress migration. But there are benefits and drawbacks of migrating to WordPress, so it's not always right for every business. WordPress's market share varies quite widely according to the source you choose to believe.

Your Shortlist
Why Choose Best-of-Breed Financial Management Software Over ERP

Only the smallest companies can rely on spreadsheets or basic financial packages for their business accounting. The natural step beyond that is to implement some more sophisticated and powerful accounting software. The dilemma facing many SMEs is how to choose between a fully-featured ERP and a best-of-breed Financial Management Software.