I'm a copywriter and content marketer who writes engaging content for businesses in technology - for companies selling software, hardware, internet services and emerging tech.
I am a member of the Chartered Institute of Marketing (MCIM) and hold the CIM Diploma in Marketing (DipM). I am also a member of ProCopywriters and The Content Marketing Association.
My 30+ years' experience allows me to write a diverse range of copy, but I specialise in blog posts, case studies and white papers.
It seems that every day dozens of UK companies are looking to carry out a WordPress migration. But there are benefits and drawbacks of migrating to WordPress, so it's not always right for every business. WordPress's market share varies quite widely according to the source you choose to believe.
Only the smallest companies can rely on spreadsheets or basic financial packages for their business accounting. The natural step beyond that is to implement some more sophisticated and powerful accounting software. The dilemma facing many SMEs is how do they choose between the options. Do they go for a fully-featured ERP or best-of-breed Financial Management Software?
Whether we're in education, working from home, in a bricks and mortar outlet or acting as frontline staff, there are some great opportunities - and modern tools - that can assist us during these uncertain times. While schools and colleges are closed, there are so many fantastic online learning tools for all ages and levels of education.
A global content hub for a market leader. Sage is the market leader for integrated accounting, payroll and payment systems. They offer a range of software solutions to businesses worldwide, helping business owners simplify and automate key internal processes. Founded in 1981 in the North East of England, Sage has since grown exponentially.
A case study about how Balloon One helped Oriental grocer Wing Yip to improve stock accuracy and picking, via warehouse and ERP software
A case study about how Balloon One helped specialist food outlet, Scandinavian Kitchen, to grow by implementing a cloud-based ERP.
A white paper aimed at informing enterprise companies about GDPR.
A 5,200-word white paper on measuring KPIs for the warehouse.
A 3,600-word white paper on warehousing operations best practices for the food and drinks industry.