United Kingdom
I write accessible, succinct and engaging content for businesses, providing copy
that grabs attention, engages, educates, persuades, converts or retains customers.
My 30 years' experience enables me to undertake a diverse range of copywriting, including: blogs, case studies, SEO copy for websites, landing pages, brochures, white papers, press releases, articles, emails and direct mail.
Blog posts
What does 2019 have in store for companies involved in wholesale and distribution? Last year, we predicted that the focal points of distribution trends for 2018 would be technology and customer-centricity. We foresaw an increase in the use of warehouse robotics and automation.
Despite us having adopted working time regulations, there still seems to be an accepted culture of working long hours in the UK. It's not helped by the uptake of technology that gives us immediate and constant access to our work life.
Only the smallest companies can rely on spreadsheets or basic financial packages for their business accounting. The natural step beyond that is to implement some more sophisticated and powerful accounting software. The dilemma facing many SMEs is how do they choose between the options. Do they go for a fully-featured ERP or best-of-breed Financial Management Software?
Case studies
A case study about how Balloon One helped Oriental grocer Wing Yip to improve stock accuracy and picking, via warehouse and ERP software
A case study about how Balloon One helped specialist food outlet, Scandinavian Kitchen, to grow by implementing a cloud-based ERP.
White papers
A white paper aimed at informing enterprise companies about GDPR.
A white paper looking at the importance of measuring warehouse KPIs, and an outline of each of seven suggested measures.
An 11-page white paper aimed at £5m+ enterprises, helping them with the process of choosing Enterprise Resource Planning (ERP) software
Website copy
Pragmatic is an award winning WordPress specialist agency based in the UK, delivering excellence for enterprise level clients and WooCommerce projects.
Balloon One is your first choice for end to end supply chain systems; specialising in integrated ERP, Warehouse and Transport Management Systems.