Canada
Branding is what people say about you when you're not in the room. I help make sure those are good things.
The "Digital Transformation" is the end goal of countless organizations and its pursuit is often the main reason the company is contacted. My intent with this was to really put a human element to something that is inherently technological.
A holistic website overhaul. The company was poised for growth and needed a completely new look and feel to their website. This was the first major outwardly facing example of the brand voice and tone we were looking to create.
A gateway whitepaper for retailers into the realm of Gamification. An interesting topic and one that as of a result of this piece saw an influx of leads and an eventual new client.
To match the look and feel of the website and to help promote a more unified brand identity, I was tasked with creating a brand guide that could act as "sacred text" for our staff in their day to day interactions.
We wanted to create a fun and unique way to announce we moved offices...on no budget and in less than a day. This is what we came up with!
A recent campaign on Test Automation that included publishing an eGuide, a meetup, and various social media and video promotions.
The idea of Robotic Process Automation has been a bit difficult for a lot of companies to buy into. It is plagued with myths and fears of massive job loss. My intent with this and the accompanying "grey paper" was to ease people into the idea of it by providing them with real-life examples and in very relevant verticals within the organization where they might have the biggest impact.
Along the same lines of keeping the branding consistent for all employees and our culture, we knew we had to start from day one with all new hires.