Australia
I am a freelance journalist, writer and copywriter based in Victoria.
I have worked for major organisations like ABC, The Guardian and Fairfax Media in my capacity as a journalist.
As a copywriter I work with companies, agencies and independent clients to convey their brand, product or message to target audiences in an effective and personable way. I enjoy being involved in every step of the process: from the initial consultation, to crafting a brand message, to creating copy and advising on marketing techniques.
I have experience writing web content, technical copy, e-newsletters, SEO-focused content, brochures, annual reports, blog posts, and other bits and pieces for large and small businesses and clients. I have the ability to get to the heart of a product or message and ensure audiences are informed through crisp, accessible copy.
Food intolerances, allergies, personal dietary choice, cultural restrictions - dietary requirements are a dime a dozen these days, and food venues are scrambling to catch up.
I currently work with Melbourne Warehouse Sales on content management, social media management, and e-newsletter production.
I worked closely with Raquel to create personable, concise copy for her website and advised her on ongoing social media and marketing techniques.
I have been working with Be Media since 2015, taking on freelance copywriting contracts and assisting with their web content production.