Carolyn McMurray


United Kingdom

*Freelance B2B Tech Copywriter & Brand Novelist*

B2B & tech copy doesn't need to be boring. And ~not~ boring doesn't have to mean LOUD, OBNOXIOUS, and SCARY. It just means adding a bit of a human touch to your copy. That's where I come in.

SEO certified and winner of the 26 Emerging Writer Award.

Check out my website for more information -


TCC Ongoing Blog Bundle Project

Creative Copywriter
4 differences between copywriting and content writing

Unless you've been living under a rock - or just aren't British - you'll know exactly what I'm talking about. Crunchy, moreish, chocolatey goodness in a golden wrapper. There also happens to be two kinds of Twix. Right Twix and Left Twix. The difference? According to Twix Headquarters, this: That's very subtle.


How to grab people's attention... and keep it

Past behaviour is a poor guide to a consumer's current mindset. Here's a modern marketers guide to catching the consumers attention in a media saturated world. In our multi-screen world, attention matters more than ever before. And while digital platforms are multiplying, the challenges brands face in trying to grab a share of their users' attention are tougher than ever.

The Ultimate Guide to Client Management Software | Scoro

An effective client management system is key to business success. It helps drive company-client relationships, makes it easier to manage clients, and improves the overall client experience. Though businesses can implement a manual client management system, having a built-in client management software solution can help speed up processes, streamline workflows, and ensure that important client data is stored and can be easily accessed at any moment in time.

Scoro scoops 20 G2 awards across eight categories | Scoro

This summer, we're excited to announce the results of the latest G2 software review, which see Scoro coming in hot with 20 awards across eight categories and two top badges. This recognition from G2 reviews reflects Scoro's breadth of capabilities and increasing market presence within the B2B industry.

Acorn Intelligence
A guide to Amazon Live - shoppable live advertising streams

There are lots of different marketing strategies you can use to build brand awareness, such as Amazon Ads, Deals, and SEO-optimised listings when selling to Amazon customers. While these are great at getting your brand in front of fresh eyes, they don't necessarily hold engagement for long.

Scoro Secures A Top Spot In Work Management Category | Scoro

G2, the renowned peer-to-peer business software platform, released its Spring software review and it's about time we announced the results. Coming in hot with 13 awards across five different categories, G2's report solidifies Scoro's reputation as the leading solution for collaborative work management software.

New Digital Age
Why SMBs need adtech in order to compete with major players - New Digital Age

ou can't have failed to notice the seemingly endless negative headlines about the slow death of our county's shopping districts, with major brands moving out of their traditional retail locations. But the high street is not experiencing a slow death - instead it is evolving into something different entirely.

Mobile Marketing Magazine
How To Manage Your Project's Budget | Scoro

Project budget management isn't just jargon for a rough plan; it's the driving force behind your entire project. It's what helps get everything off the ground successfully - and keeps it there - right until the very end. No more losses, underdelivering, or broken promises.

Management Software For Architects (Full Guide) | Scoro

Creative service industries such as architecture benefit greatly from project management, particularly in cases when architectural projects are being carried out at a large scale within a firm. As well as keeping track of construction and design projects, architectural firms need to have a clear overview of company-wide processes, performance, and employee workflows - all of which can be met through effective project management.

How to implement a first-party data-driven media buying approach

At last week's Programmatic Pioneers, Hybrid Theory were honoured to participate in a debate on one of today's hottest topics in the industry: first-party data-driven advertising. The discussion focused on how marketers can use first-party data to strengthen customer connections, offer users greater control, and enable greater personalisation.

Scoro Four Day Workweek Project

Optimizing Time Management for Scoro's 4 Day Work Week | Scoro

As Scoro makes the transition to a 4 day work week, we're bringing seven key focus areas under the microscope to optimize our existing process and pave the way for a smooth rollout. In this post, we're taking a closer look at Time Management.

4-day work week launch: Scoro proves Friday is unproductive

Data from the work management platform shows how reducing hours to a 4-day work week might not be as hard as people think - if the working processes follow has today announced it is moving all 140 staff to a 4-day work week, with no compressed hours and no change in salary.

Optimizing Focus for Scoro's 4 Day Work Week | Scoro

As Scoro makes the transition to a 4 day workweek, we've identified seven key focus areas in order to optimize our existing processes. In this post, we're taking a closer look at Focus. With the 4 day workweek cutting eight hours out of our employees' schedule, being able to better focus during working hours will be key.

Rolling out a 4-day work week at Scoro: why and how? | Scoro

As the founder and CEO of Scoro, I'm incredibly excited to announce that we will be switching to a 4-day work week from July 1, 2022. This applies to our entire global staff of 140, with no compressed hours and no change in salary. As a concept, the 5-day work week is rather outdated.

FAQ: The 4-Day Work Week Edition | Scoro

What is a 4-day work week? It's a new model of work where employees enjoy an extra day off every week. For some companies this means compressed hours on the four working days, and potentially cutting salary too.


Optimizing Meetings for Scoro's 4 Day Work Week | Scoro

As Scoro makes the transition to a 4 day work week, we're homing in on seven key focus areas in order to optimize our existing processes (Meetings, Wellbeing, Focus, Communication, Automation, Time Management, and Operations). In this post, we kick off with Meetings.

Creative blogs and B2C copy

Change The Way You Look At Microcopy

By Carolyn McMurray, SOCIATE's Junior Copywriter & Blogstar A little appreciation piece for all the tiny tidbits of copy etched into the tiniest of places. Microcopy. A miniature musing of words scribbled into places that you probably take for granted. In fact, you're most likely wearing a bit of microcopy as we speak.

What We Can Learn About Niches From Penguins

You might have thought niches were confined to the corporate world of agencies and power suits, but did you know it stretches as far as the savannas of Africa? I'm going to propose something a little wild. Animals are the true founders of the word 'niche.'

Write Sizzling Hot Marketing Copy With The Iceberg Theory

By Carolyn McMurray, SOCIATE's Junior Copywriter & Blogstar Good marketing copy is just the tip of the iceberg The year is 2019 and I'm just about to embark on my copywriting journey. I feel pretty confident. I love writing. I love reading.

Pick The Right PR Agency With This Easy Pick N Mix Guide

By Carolyn McMurray, SOCIATE's Junior Copywriter Picking a PR agency is a bit like trying to decide which sweets to include in your Pick N Mix. So. Many. Choices. Where do you even begin? You've got your brown paper bag and scoop at the ready - now it's time to choose the perfect sweets to accompany your movie of choice.

Get Up Close And Personal With Brand Positioning

By Carolyn McMurray, SOCIATE's Junior Copywriter & Blogstar It's time to get intimate with your business' marketing strategy Imagine having a relationship with someone without ever having asked a few questions about what they do, what they like, and what they don't like.

How to stop your anxiety turning into burnout - Journify

Unloading on someone can be daunting but there are so many ways to go about that it doesn't even have to be done in person. You could share your worries via a written or audio journal! Simply record how you're feeling about your worry and then share it with someone you trust.

The Wave Clinic
Eating disorders - The Wave Clinic

Residential Eating disorder Treatment in Beautiful Malaysia Eating Disorders According to the National Eating Disorders Association, seventy million people live with an eating disorder. Though a large number, it's not surprising, especially as magazines, advertisements, TV, and social media are plastered with photos of touched-up models that are the epitome of the perfect body.

Social Media

(personal creative project)
M&S Marketing Campaign

I created my own marketing campaign for the M&S 'Reach for the Stars' bath fizzer trio. I wrote up Instagram captions, product descriptions and a blog post. I also included it a from the POV of a PR/marketing agency (Sociate) creating content as though I were an agency that M&S was working with

Polymensa Project