Cali Marketing Communications

Copywriters Cathy Lumb and Mary C. Kenessey

Location icon Canada

Marketing professionals at your service. Expertise in consumer and B2B strategic marketing communications planning for diverse products, services, and industries.
Public and media relations, Social Media strategies, copywriting, advertising and promotion, creative concept development, video production, business development, and marketing research.

Portfolio

Press Releases and Publicity

ObserverXtra
05/03/2018
20th Waterloo Marathon takes runners through Woolwich - ObserverXtra

For its 20th year running, the St. John Ambulance Waterloo Marathon and Ed Whitlock Half-Marathon were held on Sunday, taking participants on a lengthy tour of the Woolwich countryside. In honour of the special anniversary, two new categories were introduced to the half-marathon, one for visually impaired runners and a high school relay challenge.

Waterloochronicle
01/23/2017
St. John Ambulance teams up with Victim Services in Kitchener and Waterloo

Waterloo Chronicle The sudden death of a factory worker on the job is what spurred St. John Ambulance to partner with Victim Services. Tony Lea, executive director of St. John Ambulance Kitchener-Waterloo Branch, recently heard about the incident involving factory staff who'd received St.

Therecord
01/18/2017
St. John Ambulance, victim services team up

Waterloo Region Record WATERLOO REGION - To better support people in an emergency, St. John Ambulance of Kitchener-Waterloo and Victim Services of Waterloo Region are teaming up. "We both serve the public and we both serve them in times when they need us the most," said Diana Boal, executive director of Victim Services.

Waterloo Region Record
04/20/2016
Plenty of Inspiration at 2016 Waterloo Marathon

News Release by Cathy Lumb, resulted in numerous stories in local, national and international media including Wall Street Journal and CTV National News.

Waterloo Marathon
Ed Whitlock is Inspiration Ambassador for 2013 Waterloo Marathon

KITCHENER-WATERLOO, ONTARIO--(Marketwire - Feb. 4, 2013) - The K-W St. John Ambulance is excited to announce that Ed Whitlock, octogenarian and world record-breaking track and marathon runner is Ambassador of Inspiration for the 2013 Waterloo Marathon. Ed will be presenting awards...

Stratford Campus
01/25/2013
Leanne Perreault joining Stratford Campus

The University of Waterloo Stratford Campus is delighted to announce that Leanne Perreault will be joining the executive team as Administrative Officer. Working closely with Ginny Dybenko, Executive Director, Leanne will provide strategic guidance and planning support for the development and management of the administrative structure of the University of Waterloo Stratford Campus.

Brochures

Salus Marine
Nimbus

Product Tag - Descriptive sales copy by Cathy Lumb

The Kissner Group
Kissner Sales Brochure

Give your prospects an overview of your products and services with eye-catching visuals and useful information. Sample page from Kissner brochure. Design: Dave Dunford, Copywriter: Cathy Lumb

Shaver Industries
Shaver Industries Sales Brochure

Engineers and production managers can refer to your brochure for details on specific parts and products, at Trade Shows and on your Web site. Sample page from 12-page brochure. Copywriter: Cathy Lumb Design: Ed Gubernat

Ontario Drive & Gear Sales Brochure
ARGO Sales Brochure

Effective selling copy and captivating visuals work together. Brochures let your prospects linger and imagine themselves using your product or service. Design: Ed Gubernat, Copywriter: Cathy Lumb

Videos and Script Writing

Articles and Blogs

Tumblr
07/29/2016
Home Alone and Safe

Part of a Blog series promoting the many programs and services of St. John Ambulance in Kitchener-Waterloo

Tumblr
St. John Ambulance KW 75 Years

Blogs by Mary C. Kenessey. They say time flies. It has certainly flown by for our local branch of St. John Ambulance, which has spent the past 75 years working to enhance the health, safety and quality of life for the people of Kitchener-Waterloo by providing training and community service.

Websites

Klinik-am-kofel
12/01/2016
Fachklinik am Kofel

English version of Fachklinik am Kofel im Gesundheitszentrum Oberammergau

The Event Film Website
The Event Film: Movies that move you

The Event Film captures the emotion, sights, and sounds of your event. We create short videos that make people say "I want to be there!" and "How can I be a part of this?" Content: Cathy Lumb calicom.ca Design: Nigel Gordijk of commonsensedesign.net Easily updated website by Arni Mikelsons of Northernvillage.com

Interactive Digital Games for Trade Shows

Calicom
Gallery - Cali Marketing Communications

We developed an interactive game experience using Kinect and Christie MicroTiles to create awareness of the Master of Digital Innovation Experience Program Game experience created by Glen Mead.

Twitter icon Linkedin icon Email icon