Cali Marketing Communications

Cathy Lumb


Marketing professionals at your service. Expertise in consumer and B2B strategic marketing communications planning for diverse products, services, and industries.
Public and media relations, Social Media, digital marketing, contests, promotions, online events, copywriting, blogs, advertising and promotion, creative concept development, video production, business development, and marketing research.


Social Media

The SportScreen Instagram, Twitter, Facebook
Let's Go Raptors!

Supporting the Raptors in the 2019 NBA Championships

The SportScreen Instagram, Facebook, Twitter
Happy Father's Day

Thanks to all the Dads for supporting their kids in sports

The SportScreen Instagram, Twitter, Facebook
Happy Canada Day

All-season training on The SportScreen

The SportScreen Instagram, Twitter, Facebook
Push Yourself

Brand awareness post

Articles and Blogs

Notre Dame Castle
Protect Perennials and Prepare Your Garden for Winter - Notre Dame Castle

Perennials are trusty plants that keep coming back each spring to give you beautiful blooms or foliage all summer long, so it's only right to give them a little TLC before winter arrives. Wait until the weather turns cooler and your plants have stopped growing before starting your garden cleanup.

Ouellette Bros. Building Supplies
The Good and the Bad of a Fixer Upper - Ouellette Bros. Building Supplies

You have finally found the perfect fixer-upper! Are you up for the challenge? Your fixer-upper has good "bones" and you see its potential. All you need is a bit of remodelling, paint, and a few new appliances to create the home of your dreams. You're an avid do-it-yourselfer and you thrive on seeing the results of your hard work while saving money.

Bamfield Builders Supply
DIY Outdoor Holiday Decorating - Bamfield Builders Supply

One of the best things about the holiday season is all the fun that goes into getting ready for it, with much-anticipated family traditions and the making of new special memories. We've selected three easy DIY projects for you to decorate your outdoor front entrance: a garland; a container arrangement; and a wreath - all of which can be made from treasures you find in nature.

C. A. Reiche and Sons
Make the Most of Small Spaces With Creative Storage Strategies

Whether you're starting out in your first apartment, are downsizing, or have simply run out of storage space, you'll be surprised at how a little creativity can go a long way to expanding your storage options. Older homes, small condos and studios are often short on roomy storage options, so keeping only what you really want or need is the best first step.

The Big Flossing Question | Dentistry in Waterloo

Do you remember how you felt last summer when you first heard the news about flossing? That headline blared out at us ─ Medical benefits of dental floss unproven. As dental professionals, it went against everything we had known, and was especially confusing to our patients at Dentistry in Waterloo.

Bruxism - do you grind your teeth? | Dentistry in Waterloo

Have you ever been told that you grind your teeth while you are sleeping? Or maybe you have noticed someone who does this? Perhaps you find yourself clenching your teeth during the day. Maybe you are fatigued or you feel tension in your neck, upper back muscles or in your facial muscles.

Healthy Waterloo Region - Klusster
Understanding Hoarding & Diogenes Syndrome in Seniors | Promyse Home Care

As we grow older and pass through various stages of our lives, we accumulate physical belongings to which we may become emotionally attached through simple fondness or association to memories. The things we own can become truly and deeply valuable to us, but it is also possible for individuals to take their tendency to collect and hold onto objects to an unhealthy place.

Home Alone and Safe

Part of a Blog series promoting the many programs and services of St. John Ambulance in Kitchener-Waterloo

Press Releases and Publicity

20th Waterloo Marathon takes runners through Woolwich - ObserverXtra

For its 20th year running, the St. John Ambulance Waterloo Marathon and Ed Whitlock Half-Marathon were held on Sunday, taking participants on a lengthy tour of the Woolwich countryside. In honour of the special anniversary, two new categories were introduced to the half-marathon, one for visually impaired runners and a high school relay challenge.

St. John Ambulance, Kitchener-Waterloo
Waterloo Marathon Celebrates 20 Years

Visually Impaired Athletes to help celebrate the 20th Annual Waterloo Marathon and Ed Whitlock Half Marathon

St. John Ambulance teams up with Victim Services in Kitchener and Waterloo

Waterloo Chronicle The sudden death of a factory worker on the job is what spurred St. John Ambulance to partner with Victim Services. Tony Lea, executive director of St. John Ambulance Kitchener-Waterloo Branch, recently heard about the incident involving factory staff who'd received St.

St. John Ambulance, victim services team up

Waterloo Region Record WATERLOO REGION - To better support people in an emergency, St. John Ambulance of Kitchener-Waterloo and Victim Services of Waterloo Region are teaming up. "We both serve the public and we both serve them in times when they need us the most," said Diana Boal, executive director of Victim Services.

Waterloo Marathon
Ed Whitlock is Inspiration Ambassador for 2013 Waterloo Marathon

KITCHENER-WATERLOO, ONTARIO--(Marketwire - Feb. 4, 2013) - The K-W St. John Ambulance is excited to announce that Ed Whitlock, octogenarian and world record-breaking track and marathon runner is Ambassador of Inspiration for the 2013 Waterloo Marathon. Ed will be presenting awards...

Stratford Campus
Leanne Perreault joining Stratford Campus

The University of Waterloo Stratford Campus is delighted to announce that Leanne Perreault will be joining the executive team as Administrative Officer. Working closely with Ginny Dybenko, Executive Director, Leanne will provide strategic guidance and planning support for the development and management of the administrative structure of the University of Waterloo Stratford Campus.


Salus Marine

Product Tag - Descriptive sales copy by Cathy Lumb

The Kissner Group
Kissner Sales Brochure

Give your prospects an overview of your products and services with eye-catching visuals and useful information. Kissner brochure. Design: Dave Dunford, Copywriter: Cathy Lumb

Shaver Industries
Shaver Industries Sales Brochure

Engineers and production managers can refer to your brochure for details on specific parts and products, at Trade Shows and on your Web site. Sample page from 12-page brochure. Copywriter: Cathy Lumb Design: Ed Gubernat

Ontario Drive & Gear Sales Brochure
ARGO Sales Brochure

Effective selling copy and captivating visuals work together. Brochures let your prospects linger and imagine themselves using your product or service. Design: Ed Gubernat, Copywriter: Cathy Lumb

Videos and Script Writing

St. John Ambulance KW 75 Years

Blogs by Mary C. Kenessey. They say time flies. It has certainly flown by for our local branch of St. John Ambulance, which has spent the past 75 years working to enhance the health, safety and quality of life for the people of Kitchener-Waterloo by providing training and community service.


Website creation for Taylor HR
Taylor HR

"Discover a wide range of HR resources and solutions for your business at Taylor HR. From recruitment to employee management, we have you covered." Marketing concept and content creation: Cathy Lumb. Design, creation and construction: Caitie Wagenknecht

Fachklinik am Kofel

English version of Fachklinik am Kofel im Gesundheitszentrum Oberammergau

The Event Film Website
The Event Film: Movies that move you

The Event Film captures the emotion, sights, and sounds of your event. We create short videos that make people say "I want to be there!" and "How can I be a part of this?" Content: Cathy Lumb Design: Nigel Gordijk of Easily updated website by Arni Mikelsons of

Interactive Digital Games for Trade Shows

Gallery - Cali Marketing Communications

We developed an interactive game experience using Kinect and Christie MicroTiles to create awareness of the Master of Digital Innovation Experience Program Game experience created by Glen Mead.