Brad Buzzard

Content Writer and Strategist

Australia

I am an experienced content writer, producer and researcher, passionate about digging into subjects to find the stories that resonate with audiences. With a background in journalism and hands-on experience in digital and social media, I have a knack for crafting content that works on any platform.

In addition to my core skills, I've also branched out into the world of UX writing, building wireframes for landing pages, creating EDMs and helping to shape content flows for apps.

What sets me apart is my ability to drive results. My work has consistently helped clients reach Google’s front page, win featured snippets, lower bounce rates and boost conversions.

My portfolio is diverse, featuring SEO content, guides, news articles, opinion pieces, scripts, email marketing, case studies and more.

Portfolio
Freelancer.com
Email Marketing for Freelancer.com

At Freelancer.com, I spearheaded email marketing campaigns, crafting content and conducting A/B testing to optimise responses. I collaborated with designers, sometimes creating my own designs, to encourage employers to post projects. Additionally, I connected users to our thoughtfully optimised articles through the campaigns. This involved EDM writing and design, as well as commissioning the linked content. Click through to see one such campaign.

The Agency
The Agency Landing Page

The Agency is a real estate agency that is aiming to transform the agent/agency model, empowering agents with higher commissions and more autonomy. To attract new agents, they are running paid ads that lead to a landing page that I designed and wrote. This serves as an example of my understanding of UX design, as well as conversion-focused content. This is the final product, but you can also see my original wireframe here: https://shorturl.at/dgmoF

Transgrid
How Upskilling Australians Can Accelerate our Clean Energy Transition

My article on Australia's clean energy transition is a good example of how I turn heavy-duty research, from sources like the federal budget and ClimateCouncil reports, into a read that's both easy and enjoyable. I've used infographics throughout the piece, which not only make the text more scannable but also offer another way to digest the key points.

IPWEA Inspire
08/01/2019
LED Street Lighting and Safety, What’s Left To Prove?

This article is special to me as it appeared in both the digital and print versions of the IPWEA magazine. It fills me with pride, not only because I can hold the print version in my hands, but also because it reflects the combination of my diverse skills. From conducting interviews with experts to demystifying complex subjects and crafting engaging stories, this article truly showcases my abilities.

finder.com.au
04/26/2018
Blockchain and Insurance

In 2018, I crafted a standout guide on Blockchain and Insurance at finder.com.au. It gained rapid prominence, surpassing industry giants like IBM and Deloitte on Google's front page. Though some information became outdated due to blockchain's dynamic nature, I'm fortunate to share an archived version that showcases my talent for simplifying complex subjects. It's a clear and accessible resource for a wider audience.

RLG
AFT Pharmaceuticals Case Study for RooLife Group

For the AFT Pharmaceuticals case study, I got deep into the weeds, interviewing key personnel at RLG to extract valuable insights into the challenges they faced and the strategic solutions they crafted for AFT's successful entry into the Chinese market. The narrative I constructed was focused and engaging, turning complex business scenarios into a clear, compelling story that showcased both RLG's expertise and AFT's commendable journey.

Medium
10/12/2021
Avoid Burnout and Increase Awareness Using Ultradian Rhythms

With over 67K views and counting, this article, originally published in the online magazine Better Humans on Medium.com, garnered significant attention. At its peak, it achieved the remarkable feat of being the second result on Google, right after the Wikipedia article on the subject of 'Ultradian Rhythms'. I was clearly ahead-of-the-curve on this one, because shortly after publication, competitors began writing SEO-optimised articles of their own.

CHOOSE Digital
SEO Agency Sydney & Perth | CHOOSE Digital

Should any doubts linger about my SEO skills, rest assured that I've turned theory into practice. As the Head of Content at CHOOSE Digital, I personally crafted the SEO services page, meticulously showcasing my proficiency in the field. I also invite you to explore the rest of the CHOOSE Digital website, where you'll find my mark on every page. From informative blog articles to captivating landing pages, I've poured my dedication and expertise into crafting content for the entire site.

VORA
Protein Powder Recipes | VORA | VORA

For the VORA website, we needed recipes to complement our protein powders and superfoods. Collaborating with an exceptional recipe creator from Freelancer.com, I guided her in selecting local ingredients that perfectly matched VORA formulations. The result? 10 delicious recipes that align seamlessly with our brand. Discover these creations and explore the entire VORA site. Why? Because I wrote every page on the site, capturing the essence of the VORA brand.

Instagram
04/21/2023
Food Photography Project

As a content producer, I went beyond writing and collaborated with a professional food photographer for this project. Together, we created visually captivating photos showcasing recipes incorporating VORA plant-based proteins and superfoods. Additionally, I took the lead in crafting the recipes themselves, working with a freelancer from Freelancer.com. Effective communication and providing clear briefs were crucial elements in successfully executing these projects.

VORA
11/30/2022
How Many Calories are in a Protein Shake? | VORA

This blog post on VORA.com.au has been one of my most successful pieces for the brand, quickly securing a place on the first page of Google upon publication. I encourage you to not only explore this article but also delve into the rest of the VORA.com.au site, as I had the privilege of crafting all its content.

finder.com.au
10/12/2022
Weight Loss Surgery Cost and Health Insurance Coverage | Finder

During my time at finder.com.au, I demystified insurance policies, providing valuable insights to empower readers in making well-informed decisions. By meticulously analyzing insurance Product Disclosure Statements (PDS), I tackled various types of insurance, including medical, life, travel and pet insurance. Assisting readers with their medical insurance needs was particularly fulfilling, given my passion for health and fitness.

RLG
Tmall Agency Partner | eCommerce Services | RLG

Did I mention I have a knack for demystifying complex subjects? Try explaining Chinese digital marketing and cross-border ecommerce regulations to a Western audience. Here I provide an SEO-optimised services page on behalf of my client RooLife Group, who provides market-entry and digital marketing solutions to Western brands entering the Chinese market for the first time via cross-border ecommerce. The result? A first-page ranking for the high-intent search term 'Tmall agency'.