{"id":17,"date":"2015-02-04T21:23:13","date_gmt":"2015-02-04T21:23:13","guid":{"rendered":"https:\/\/clippi5708.wpengine.com\/?p=17"},"modified":"2021-05-04T14:35:36","modified_gmt":"2021-05-04T14:35:36","slug":"write-for-inflight-magazine","status":"publish","type":"post","link":"https:\/\/www.clippings.me\/blog\/write-for-inflight-magazine\/","title":{"rendered":"Writing For Inflight Magazines: Six Tips From An Editor"},"content":{"rendered":"

As we all know, journalism and travel writing<\/a> in particular, is very competitive. But have you considered writing for inflight magazines? I receive hundreds of pitches in my inbox\u00a0every month \u2013 here\u2019s how to get yours noticed.<\/p>\n

1. Know your audience<\/h2>\n

Sure, people from all walks of life use airlines, but is there an underpinning theme to the content that\u2019s in the magazine? Is it more luxury or adventure? What is the tone of the magazine? Most in-flight magazines have a website where they post selected articles, so check that out first and get a feel for the publication. Otherwise, call up and ask for them to send you a copy before you pitch anything in. Example in-flight magazines include BA High Life<\/a>, Qantas Spirit of Australia<\/a>, or Singapore Airlines’ SilverKris magazine<\/a>.<\/p>\n

2. If in doubt, ask for pitching guidelines<\/h2>\n

Linked to the first point and especially important for an in-flight magazine, as the audience might not be immediately clear. You\u2019ll get to know what that specific magazine wants and should help make your pitch more clear.<\/p>\n

3. Keep it simple<\/h2>\n

Keep it short and sweet. Create an interesting headline as you\u2019d see it in the airline’s magazine and lead in with a short sentence with a hook. I don\u2019t want to open an email to find a 3000-word essay already attached. The best pitches are ones that pique interest and leave you wanting to know more.<\/p>\n

4. Check flight routes<\/h2>\n

Such an obvious one, but one that most people forget! There\u2019s no point pitching a review of a five-star hotel in Australia if you\u2019re emailing a short-haul airline in Europe or the US. Go on the airline\u2019s website and check where they fly to, and any new routes that have just opened where they could be needing content. As great as your pitch may be, if it\u2019s not promoting a destination close to where the airline flies to, it\u2019s probably not going to get published.<\/p>\n

5. Pitch an idea, not a destination<\/h2>\n

When writing for inflight magazines, always make the pitch about your unique idea<\/a>, rooted to a destination. Lots of people email saying \u2018I\u2019m going on holiday to Thailand\u2026\u2019 but fail to have a great idea behind this. If you\u2019re visiting a place, do some research, and pin an idea to that place. Simply naming a country you\u2019re going on holiday to is too vague.<\/p>\n

6. Make it accessible<\/h2>\n

You might have just come back from the holiday of a lifetime in a safari park in South Africa, but think carefully who would want to read a day-by-day account of your trip. Think critically about your own idea, why should people care? Long travelogues that are too specific often don\u2019t make the cut. Try not to make it a \u2018what I did on my holiday\u2019 piece, focus on an interesting aspect, and explore it.<\/p>\n

Image courtesy of anankkml at FreeDigitalPhotos.net<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

As we all know, journalism and travel writing<\/a> in particular, is very competitive. But have you considered writing for inflight magazines?<\/p>\n","protected":false},"author":5,"featured_media":59,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[2,23],"tags":[15,16],"class_list":["post-17","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-freelance-writing","category-travel-writing","tag-pitching","tag-travel"],"_links":{"self":[{"href":"https:\/\/www.clippings.me\/blog\/wp-json\/wp\/v2\/posts\/17"}],"collection":[{"href":"https:\/\/www.clippings.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clippings.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clippings.me\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clippings.me\/blog\/wp-json\/wp\/v2\/comments?post=17"}],"version-history":[{"count":8,"href":"https:\/\/www.clippings.me\/blog\/wp-json\/wp\/v2\/posts\/17\/revisions"}],"predecessor-version":[{"id":1451,"href":"https:\/\/www.clippings.me\/blog\/wp-json\/wp\/v2\/posts\/17\/revisions\/1451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clippings.me\/blog\/wp-json\/wp\/v2\/media\/59"}],"wp:attachment":[{"href":"https:\/\/www.clippings.me\/blog\/wp-json\/wp\/v2\/media?parent=17"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clippings.me\/blog\/wp-json\/wp\/v2\/categories?post=17"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clippings.me\/blog\/wp-json\/wp\/v2\/tags?post=17"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}