Articles/Blog Postings
Brianna is an online marketing specialist focused on developing and implementing email marketing promotions, campaigns and initiatives that drive traffic to client websites, digital publications, videos, social media, and other online properties. Brianna holds a Bachelor’s Degree in Art Marketing from the University of North Georgia and applies her fine arts skills to market all online projects creatively.
Articles/Blog Postings
After you've put together your webinar promotion strategy and have prepared all materials, you need to ensure that the delivery of your webinar is spot-on and that you're delivering the content you've promised.
Visual content reaches an individual's brain in a quicker and more comprehensible way than text-only information. Your brain is hard-wired to identify and process visual information more efficiently than text-based information.
Webinars can boost your association's expert status, build meaningful relationships with your members, and turn non-member attendees into potential members.
Although mobile apps are a relatively new member benefit for associations, most organizations realize apps are another valuable channel for sharing anything from event content to association news.
It's natural for people to be drawn to visual representations of content, rather than plain text. Why? Because visuals help eliminate text overload and offer a more engaging and easier way to recall information. Is your association taking advantage of infographics as a marketing tool?
Here we look at ways to improve the way in which you promote and measure the effectiveness of your videos.
There's no doubt that video is a powerful communications tool. Using social media, email, digital publications and events to promote your videos will help you inform members of this wonderful benefit you offer. Video is a concise and exciting way to communicate with members.
As associations, we are always seeking to improve how we communicate with current and potential members, or in other words, how to keep the spark alive. Marketing automation platforms are designed to help associations do just that.
Graphics
Emails
Small sampling of email campaigns I've written and created using various email platforms: MailChimp, Constant Contact, iContact, and Eloqua.
eNewsletters
Monthly recap of happenings within WebTech and client news.
Press Releases
Two press release samples: UNG Senior Exhibition and Attorney Mobile App.
Publications
Marketing automation platforms are designed to help associations effectively market on multiple channels such as email, social media and websites, as well as automate repetitive tasks.
Trying to grow your business but feel like you're missing something? The answer might be simple, powerful and cost-effective: a website. Website are often the most overlooked method of advertising for small businesses.