Best Life Insurance in Canada: Company Reviews + Ratings
This page is our top converter to sales. It's been around for 3+ years, but I did a big overhaul in March 2023 that included a video (that I scripted), an infographic and a mobile-friendly formatting overhaul that included a lot of custom HTML, plus 20 new reviews (that link out to individual company reviews for topical authority). We went from 6>3 on our primary keyword (best life insurance Canada), and there was a 42% increase in traffic and 6.5% increase in applications started (with this...