Beth Straeten

Marketing Communications Professional

Location icon United States of America

Communications professional with diversified experience including promotional marketing, internal communications and corporate public relations. Track record of developing successful integrated marketing communication campaigns, managing marketing and technical product literature and videos, building and maintaining professional relationships and managing key events.


Public Relations

Charlotte patients take control of their medical records, doctor visits with virtual care

At her south Charlotte home one night in September, Beth Straeten got her kids to bed and grabbed her iPhone to download a new app. Within minutes, she was talking face-to-face with a physician assistant. As Straeten described the poison ivy rash on her arms, PA Dimple Joshi sat across town at Carolinas Medical Center-Pineville, in front of two computer monitors.

ZIP System® Featured in Fine Homebuilding | Huber Engineered Woods

This video originally appeared on on March 13, 2014. Project House Blog: IBS 2014 - ZIP System's New Radiant Barrier Option Video Length: 1:23 Produced by: Colin Russell and Justin Fink Huber Engineered Woods marketing manager Beth Straeten tallks to Justin Fink about the demands the market put on the popular zip-system sheathing, and how Huber's new radiant-barrier sheathing is just what warm-climate builders are looking for.
Vinton day spa serves alcohol with haircuts

Related Message board What do you think about salons distributing alcohol? ABC regulations A "bona fide customer" is allowed to consume "no more than two five-ounce glasses of wine or one 12-ounce beer during each visit," and the drinks must be complimentary. So no stopping by the salon for a quick drink with the girls.

Beer Giant, Others Eye Old Dominion's Territory

A group of partners that includes the beer giant Anheuser-Busch of St. Louis has applied for a new brewery license at Old Dominion Brewing Co. in Ashburn, another sign that the popular pub near Dulles International Airport is close to changing ownership. Coastal Brewing Co.
IBS: Huber Engineered Woods Launches ZIP System Radiant Barrier

Huber Engineered Woods is known for their high-performance flooring panel, AdvanTech, and the ZIP System sheathing and tape system. Beth Straeten, Marketing Manager for Huber Engineered Woods, introduces the ZIP System Radiant Barrier. Combining the ZIP System technology with Radiant...

Websites Produced

Videos Produced

National Gypsum
PermaBase Brand Video

A brand video developed for PermaBase to showcase the benefits of using the product in exterior applications.

PermaBase Exteriors Microsite
PermaBase Side by Side Comparison

A comparison video showcasing the capabilities of Permabase versus traditional methods of installing exterior stone.

eXP Family of Glass Mat Products

The goal of the animated video was to give a brief brand overview while also showing installation. I managed and negotiated the contract, worked with a copywriter on the script and supervised the animator and the voice-over talent.

DEXCell Animated Video

The goal of the animated video was to provide an brand while showcasing features and benefits of each roof product by application. I managed and negotiated contracts, supervised a copywriter and the animator and voice-over talent. I also managed internal approvals with product and technical managers.

What can Huber Engineered Woods do for you, Mr. Builder?

Watch this video and learn how Huber Engineered Woods supports builder's who choose to build with AdvanTech(R) flooring and ZIP System(R) sheathing and tape. Learn more about these products at

Marketing Collateral Produced

NGC Construction Guide

The NGC Construction Guide is a comprehensive resource that details the principles and systems of gypsum, plaster, interior finishing products, cement board and roof board with more than 400 drawings that illustrate even the most complex construction details.

National Gypsum Collateral
Capabilities Brochure

Managed A Corporate Capabilities Brochure Aimed At Providing Architects An Overview of National Gypsum Services and Capabilities

National Gypsum Product Literature
ProForm Brand Construction Guide

Managed the rebranding process, including graphic redesign and copy rewrites with a focus on communicating unique product benefits while continuing the legacy of focused technical consistency.

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