Bela Pechau

Copywriter & Content Creator

South Africa

EU PASSPORT HOLDER

South African SEO Copywriter since 2013.

I've been freelancing as a copywriter and social media manager for local and international agencies since 2016.

Since 2019, I've been moving into content management roles on a project basis. This includes building content teams, briefing out work and editing large-scale projects.

My skills include all forms of copy including paid media copy for Meta and Google Ads.

I'm currently based and working remotely from South Africa - but looking to relocate to Europe in 2023.

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Portfolio

Social Media

LinkedIn
10/31/2020
GotBot

GotBot.ai is a tech startup that develops chatbots for the e-commerce, financial and insurance sector. I run their Facebook and LinkedIn page with the objectives of growing the following on their respective platforms and expanding the brand into the international sector.

Facebook
FoodForward SA | R50M Appeal

At the beginning of Lockdown, FoodForward SA appealed to the public to raise R50Million to help vulnerable communities in South Africa. I ran the social media platforms (incl. design) from March - July. We surpassed the R50M target by June 2020.

E-Commerce & SEO Site Content

Dark Matter
01/22/2023
3 Reasons your video should be a podcast

As a video production company - instead of asking why we're talking about podcasts, rather ask - why are you excluding the audio audience? Since the early 2000's, podcasts have been growing in popularity. In fact, according to demandsage.com by the end of 2022, it is estimated that there will be around 424 million podcast listeners.

Commandlocksmiths
Command Locksmiths Webste

Website for Australian locksmith client. SEO suburb Pages, positioning statement, web copy.

Harvest Moon
04/28/2022
Harvest Moon Skin - All Natural Luxury Body Products

OUR HEARTS ARE WITH EVERYONE AFFECTED BY COVID19. PLEASE STAY SAFE AND WEAR A MASK. FOR MORE INFO GO TO SACORONAVIRUS.CO.ZA NATURAL BODY PRODUCTS Let Harvest Moon take you and your skinon a journey of self-love through our natural body products.

COADS Partners
03/25/2021
What is the right structure for my business?

COADS Partners is a Chartered Accountants firm, based in Melbourne Australia. The purpose of this piece was to educate the user on business structures, while adhering to common search terms surrounding the topic.

AYU Digital Website
07/01/2020
AYU Digital | Agency

AYU Digital is a digital marketing agency based in Melbourne Australia.

COADS Partners
02/15/2021
Plan to Succeed | Tax Planning Strategies For Your Business

Whether you're an individual or a business, we're all asking the same question - how to minimise our tax bill effectively? While the short answer is to implement various strategies - also known as tax planning - there's a lot more to it than just looking at your financials one week before having to submit.

Organic Aloe
Organic Aloe | Production refinery for Aloe ferox raw materials

Organic Aloe is an Aloe ferox refinery, based in Albertinia. This company processes and refines Aloe ferox for companies to purchase and use in their products. Working with Grindstone Advertising, this web content is very technical and B2B orientated, selling raw Aloe ferox products to companies. The content needed to be explanatory but still maintain it's scientific terminology.

Harmony Distillery | E-Commerce
Aloe Ferox Gin - Harmony Distillery | South Africa

To create uncompromisingly pure gin, you need the purest ingredients. Harmony Aloe Ferox Gin comprises 10 fragrant botanicals, starring Africa's own Aloe Ferox. With its sweet aroma and classically dry feel on the palate, this bitterly beautiful gin creates a well-rounded and flavourful drinking experience - with an African twist.

Personal

Personal | Poem
How About a Riddle?

This is my first attempt at creating a riddle. As I'm actually terrible at solving riddles myself, whether this one is very good or not, I won't know. The answer is at the bottom.

Rambling Wookie
01/11/2019
Lessons in Weight-Loss pt.1 | Before the After

Someone called me an inspiration...Me? Now I'm not going to lie, knowing that I've been able to inspire someone is a quite an awesome feeling, but in the back of my mind, I'm thinking - it's literally something that anyone can do - If you want some back story to Before The After, read the...