Bela Pechau

Copywriter and Creative Thinker

South Africa

I have been working as a freelance copywriter since 2016 - before it was 'cool to do so. I trained in SEO copywriting (2014-2016) at a fast-paced, local SEO agency so I can confidently say that I know the difference between urgent, really urgent and 'OMG! The client is going to cancel!' urgent.

With 8+ years of copywriting experience, I've dabbled in all sorts of digital hoo-too which includes:

* Creating SEO Content
* eCommerce Product snippets & Metadata
* Social Media Content Creation & Strat
* UX copy
* Google Ads/Facebook Ads Copy
* Social Media designs on Canva
* Paid Media (Facebook & Google Ads)
* Proposals for Sponsorships
* Bot conversation & intent scripts
* Email Campaigns
* Resume/CV writing
* Speechwriting
* Radio scripts
* Presentation scripts

And, who can forget travelling across the country running the digital media content for an award-winning South African Cooking Competition called The Ultimate Braai Master (Season 5 & 6).

My true love lies in short copy (Google Ads, metadata) and creating straplines for brands. I have a talent for making things rhyme and aspire to write an educational children's book one day about 'gross stuff'.

I'm currently based and working remotely from South Africa - but moving to Europe in 2022!


Social Media

GotBot is a tech startup that develops chatbots for the e-commerce, financial and insurance sector. I run their Facebook and LinkedIn page with the objectives of growing the following on their respective platforms and expanding the brand into the international sector.

FoodForward SA | R50M Appeal

At the beginning of Lockdown, FoodForward SA appealed to the public to raise R50Million to help vulnerable communities in South Africa. I ran the social media platforms (incl. design) from March - July. We surpassed the R50M target by June 2020.

E-Commerce & SEO Site Content

Harvest Moon
Harvest Moon Skin - All Natural Luxury Body Products

OUR HEARTS ARE WITH EVERYONE AFFECTED BY COVID19. PLEASE STAY SAFE AND WEAR A MASK. FOR MORE INFO GO TO SACORONAVIRUS.CO.ZA NATURAL BODY PRODUCTS Let Harvest Moon take you and your skinon a journey of self-love through our natural body products.

COADS Partners
What is the right structure for my business?

COADS Partners is a Chartered Accountants firm, based in Melbourne Australia. The purpose of this piece was to educate the user on business structures, while adhering to common search terms surrounding the topic.

AYU Digital Website
AYU Digital | Agency

AYU Digital is a digital marketing agency based in Melbourne Australia.

COADS Partners
Plan to Succeed | Tax Planning Strategies For Your Business

Whether you're an individual or a business, we're all asking the same question - how to minimise our tax bill effectively? While the short answer is to implement various strategies - also known as tax planning - there's a lot more to it than just looking at your financials one week before having to submit.

Rugged Industries
Bagged or Bagless Vacuums | Which is Better?

When you think of a vacuum cleaner, more than likely you'll think of the bagged vacuum model. However - and most notably within the commercial cleaning industry - these units were rapidly becoming a costly problem for these businesses.

Organic Aloe
Organic Aloe | Production refinery for Aloe ferox raw materials

Organic Aloe is an Aloe ferox refinery, based in Albertinia. This company processes and refines Aloe ferox for companies to purchase and use in their products. Working with Grindstone Advertising, this web content is very technical and B2B orientated, selling raw Aloe ferox products to companies. The content needed to be explanatory but still maintain it's scientific terminology.

Harmony Distillery | E-Commerce
Aloe Ferox Gin - Harmony Distillery | South Africa

To create uncompromisingly pure gin, you need the purest ingredients. Harmony Aloe Ferox Gin comprises 10 fragrant botanicals, starring Africa's own Aloe Ferox. With its sweet aroma and classically dry feel on the palate, this bitterly beautiful gin creates a well-rounded and flavourful drinking experience - with an African twist.

Villa Ukuthula | Web Copy
Visit Mozambique | Villa Ukuthula | Fire Island - Machangulo Peninsula

Machangulo Peninsula, Mozambique Villa Ukuthula is an exclusive luxury destination situated on the beach along the Mozambican South Coast. A short boat ride away from the port of Maputo, you can enjoy panoramic views of pristine dune forest and fall asleep to the sound of the Indian Ocean crashing against the shoreline.


Personal | Poem
How About a Riddle?

This is my first attempt at creating a riddle. As I'm actually terrible at solving riddles myself, whether this one is very good or not, I won't know. The answer is at the bottom.

Rambling Wookie
Lessons in Weight-Loss pt.1 | Before the After

Someone called me an inspiration...Me? Now I'm not going to lie, knowing that I've been able to inspire someone is a quite an awesome feeling, but in the back of my mind, I'm thinking - it's literally something that anyone can do - If you want some back story to Before The After, read the...