United Kingdom
https://medium.com/@anna.voitik
Emotions matter online just as much as they matter offline. There is no difference between your guests' online and offline experiences, as both create emotional responses and memories, whether good or bad. The most memorable experiences in our lives are accompanied by emotional states.
Scenario testing involves giving users situations and tasks to carry out on your website. You can do this with as few as five test subjects - try asking people in a cafe to test something out in return for a coffee, or use a service like Taskrabbit or Airtasker to find subjects close to home.
We're looking at ways to evaluate how successfully users are performing the most important tasks on your site. This week: scenarios testing.
Think of your homepage as your first impression on a guest - one that matters as much online as it does face-to-face.