Anastassia Meeran

Communications and Content Specialist / Writer

South Africa

I care deeply about connecting people - growing a community of customers, and developing an environment in which ideas can germinate and prosper. I believe that innovation and disruption of previous hierarchical, communication and management systems allows for rapid, fair and equitable growth and goes some way to levelling the disparities colonialism erected. I believe that cultural innovation achieves this. When you bring something of value to the consumer they will identify with it resulting in commercial value and business. It takes hard work to bring a consumer and an idea together, which is where I come in.

Portfolio
pd.co.nz
SEO content, B2B partnerships

I write highly optimised SEO articles for a range of Australasian brands, covering various lifestyle topics from pet ownership and disability to driving and cars.

YouTube
YouTube vlog program

I manage the vlog program for PD New Zealand, producing informative vlogs for customers and industry professionals. This involves planning a program that caters to search intent and keyword volume.

ArchDaily, Chile
Press release, lifestyle

Completed in 2018 in Cape Town, South Africa. Images by Adam Letch, Niel Vosloo, Peter Bruyns, Melissa de Freitas. "Our first objective was to individualize the space ...with a quiet opulence." OKHA's latest interior project, Clifton 301, is a seasonal two-bedroom...

Okha
Brand collateral, lifestyle

I write captions, blurbs, headings and body copy for a range of print collateral including, posters, flyers, pamphlets, booklets and more. This is an example of a brand book that gets distributed to clients and industry partners.

Canstar, New Zealand
SEO content, finance

Optimised content on financial products for third party websites.

Instagram
Social media management

Managing the growth of social media accounts through the writing of captions, use of hashtags, and boosting to geo-targeted audiences.

Instagram
Interview, Instagram live streaming

Conducting interviews has been routine across my professional roles as events manager, PR manager, communications specialist and content specialist. This involves identifying industry experts, compiling interview questions, and in some cases such as this Instagram video for lifestyle brand OKHA, live streaming the interview for audience participation and growth.