Brand Identity & Website Production
Role: Wrote marketing copy for travel and leisure website. Collaborated with company owner & designer to develop brand identity and voice, marketing strategy, and website look & feel.
I'm a writer, editor, marketer, and all-around media nerd. When I'm not working on a project, you can find me devouring something delicious or engrossed in the latest TV show, book, or movie!
I have 10+ years of demonstrated excellence as an interactive/Web media manager, social media community manager, and user success professional. Additional experience in hospitality operations management and client services.
Role: Wrote marketing copy for travel and leisure website. Collaborated with company owner & designer to develop brand identity and voice, marketing strategy, and website look & feel.
Role: Wrote 120+ pages of copy for Marketing website. Collaborated with product marketing, designers and web teams to develop brand voice, content strategy, and UI/UX elements.
Role: Wrote marketing copy for new browser app. Collaborated with designer & media team to develop brand identity, multi-channel marketing strategy, and website look & feel.
Role: Developed content strategy based on marketing keywords; wrote consumer-focused copy. Resulted in 35% conversion increase & user engagement.
Role: Developed content strategy & site architecture for 100+ page tech tutorials database; produced editorial calendar for blog. Wrote all tutorials, resources, and blogs.
Role: Produced internal operations guide for our lead generation/ education forms, websites, and school databases; used company-wide for training and reference.
Social Media
Role: Curated content from RecipeHub's blog; developed strategy to grow user community. Resulted in 5% increase in organic traffic & quality score boosts for SEM campaigns.
Role: Launched fan pages & managed communities; curated content for posts. Supported newsfeed & display advertising by writing ad copy and newsfeed posts.
Role: Curated content from Playfin's blog; developed strategy to grow user community. Resulted in improved downloads and increased organic traffic.
PR & Client Communications
Role: Wrote product marketing copy for one sheets used by WebInstall's Sales teams; provided art direction to ensure copy was presented in a simple, cohesive format.
Role: Produced press release & email copy; provided art direction to designer. Collaborated with marketing team to craft Sherpa Education's story and brand messaging.
Role: Sourced activities that matched the eco-friendly theme; produced flyer that was used company-wide by the Concierge team and management.