Copywriting
You have a Big Idea. You want the world to know. But words sometimes fail you.
—What should I say about my product/service/organization?
—How can I use SEO to turbocharge my website?
—What if I'm too braggy or boring or wordy on social media or in marketing emails?
—What if I come up empty (again) when it's time for my next blog post or newsletter?
Don't have the answers? It doesn't matter. Give up and get ready to share your powerful marketing message with the right audience—in words they understand and will act upon—without ever writing a thing. Get Amy Lemley.
I'm a professional copywriter. I learn your language. I learn theirs. I write the words that make your point, persuade your audience, and help you meet your mark.
Get me to write websites, landing pages, case studies, blog posts, ebooks, LinkedIn and Facebook profiles and posts, product descriptions and catalog entries, newsletters, brochures, press releases, white papers, grant proposals, nonfiction books, value propositions, mission and vision statements, and anything else you need to get right.
When your project deserves the turbocharge only agency attention can provide, I partner with Connie Glover and CMarie Marketing Studio, a full-service marketing agency where close collaboration has resulted in many of our greatest successes.
Learn more about her company at www.cmariemarketing.com.
Contact me for a FREE 30-minute Explore Call using the envelope icon below or by writing to [email protected]. (If CMarie sounds like the best fit, I'll invite Connie to add her expertise to our discussion.)
To learn more about the services I offer, visit www.getamylemley.com.
Copywriting
This B2B client supplies car dealerships with a SaaS solution that keeps them current on inventory, leads, and shipping in real time, wherever they happen to be. //with CMarie Marketing Studio//
For top educators, teaching is not a job but a calling. This state-sponsored program was a reward for that dedication. //with CMarie Marketing Studio//
A travel lifestyle club inspires clients with a wall-worthy poster demonstrating the benefits of travel, complete with quotable stats. (View the accompanying white paper under "White Papers" below.) //with CMarie Marketing Studio//
Misfits Market is changing the way consumers feel about "imperfect" fruit. This proposed ad campaign brings personality to so-called damaged goods.
A kaleidoscope of words and images conveys the breadth of donor impact without the need for a text-heavy letter.
GA-AAP added value to its membership with this 13-topic safety series, with one version for clinicians and one for parents. MDs used them to educate and build rapport with families during office visits. //with CMarie Marketing Studio//
Investing in custom wood floors is not about the finish or durability, but the story you enjoy telling visitors who admire their warmth and beauty. A website expanded on the booklet with additional wood species and accompanying histories. //with CMarie Marketing Studio//
An upbeat print piece prompts donations to Big Red Threads, a program that provides gently used business clothes to students in need. Students ready to look the part learn what’s available from this young professionals’ clothing closet.
Advertorial style made the most sense for this employment attorney seeking to educate fellow lawyers about the unbiased investigations they should commission before responding to complaints.
A fresh tagline paints a multisensory picture that entices new and returning guests to this AAA Four Diamond country hotel. I also rewrote its 140-page website and countless quintessentials like the cursive ones you see here.
Each catalog entry includes both a product description and an "Explore the History" popup: an engaging, meticulously researched backgrounder to clinch the sale. Clients included the Smithsonian Institution museums, the Rose Planetarium, and the Newport Preservation Society, among others.
This ad for a sassy novelty gift purveyor presumes each initial order will prompt at least one more. It's a win win win. Launch scheduled for spring 2025.
Web Content
This site presents HeartSpace New Mexico as an epicenter for mental health and healing. It educates visitors about trauma-responsive care. It introduces the center's 20 practitioners and explains the center's team treatment approach. Though heavy on concepts, the copy nonetheless echoes the design's serene and spacious layout, which avoids the visual cliches that frequently appear in New Mexico marketing materials. //with CMarie Marketing Studio//
The mastermind behind Stakeholder Theory is not your usual kind of scholar. This edgy, high-energy home page reflects that persona. //with CMarie Marketing Studio//
Fellow Commissioners from Charlottesville and in our four Sister Cities answered my questions and provided the amateur photography I used in creating this robust pro bono site.
This client saw a 50% increase in clinic activity within a year after her homemade website was replaced by a professionally written and designed site. //with Charlottesville SEO Web Development//
In a world surprisingly full of former Navy SEALs-turned-motivational-speakers, this site emulates this hero's relentless push beyond excellence with bold statements and big promises. //with Charlottesville SEO Web Development//
Nothing distinguished the parking lot where this building would stand. All I had to sell was a lifestyle. Using historic photos by a legendary local photographer and naming the building for him added personality and appeased antigrowth locals.
Creating seasonal tourism ideas specific to the Charlottesville-Albemarle region broadens this limousine company's appeal beyond its usual wedding/airport/funeral demands. //with Charlottesville SEO Web Development//
This solo massage therapy practitioner's website showcases his multidimensional East-West approach to self-care and provides online scheduling and payment options.
Blog Posts
Get the skinny on SOC2, including how you benefit from the guidelines and process. //with CMarie Marketing Studio//
Frequent updates on the Johnson & Johnson® ovarian cancer lawsuits were designed to attract plaintiffs toward filing individual suits with this firm versus joining a sea of victims in an impersonal class action suit.
In 1966, this 31-story I.M. Pei-designed building was heralded for its Brutalist architecture and innovative poured concrete construction. Fifty years later, it needed help.
Contractors and preservationists learn why only products engineered specifically for historic stone restoration make an "invisible" masonry repair possible.
Case Studies
This case study shows how this cyber tech client protects a series Series A-funded SaaS company by providing and documenting the many protections investors require. //with CMarie Marketing Studio//
This case study explores leadership turnaround by examining what happened when Starbucks' Howard Schultz came out of retirement, closing thousands of stores in an effort to right the ship.
This case study demonstrates how this cyber tech client protects critical business relationships for this $245 million firm. //with CMarie Marketing Studio//
This case trains MBA students to evaluate the market by exploring the launch of an Indian megacorporation's $2,500 car.
Articles & White Papers (ghostwriting)
Identifying the risk, impact, threat, threat vector and threat actor provides the basis for creating a comprehensive vulnerability mitigation and management program. //with CMarie Marketing Studio//
Contractors. Vendors. Service providers. Suppliers. Distributors. Agents. Resellers. In this age of digital transformation, most companies outsource some business activities. //with CMarie Marketing Studio//
Travel agents use this well-researched asset to book more "voluntourism" trips for members of this global travel and lifestyle club. (View the accompanying infographic under "Copywriting" above. //with CMarie Marketing Studio//
Personal Branding
Trust is critically important when it comes to employment law. This attorney treads both sides of the courtroom with empathy.
Make your banner count. Use professional photos. Craft a tagline that says more than just your job title. Speak in first person. Show what they get when they get you. Bolster all of it with evidence (resume, samples, posts, reposts, comments....)
LinkedIn is at its most effective when it gets personal, and drilling down to core characteristics is the key to the sharp, engaging profile bio. My process extracts the right info and then returns pithy, engaging text. (A resume revamp was part of this project.)
Book Collaboration
As co-author, I transformed a pediatric nutritionist's clinical program into a how-to that parents (and older kids) can understand and follow. This subject matter expert has a simple mantra: Let kids be kids. Children deserve to enjoy the special snacks and treats that make childhood fun. She demonstrates how to balance healthy eating with occasional goodies is enough to slow a child's weight gain down as growth continues.
As coauthor, I shaped this subject matter expert's material for a lay audience, drawing on his 30 years of clinical observation as well as my own research and experience.
As co-author, I researched and wrote half the chapters while ghostwriting the other half based on the drafts the subject matter expert submitted.
As managing editor, I honed the work of 22 scholars, researched and wrote all section introductions, and co-wrote one chapter. This book unites the latest research in diversity, inclusion, and positive organizational scholarship (POS), to investigate diversity and inclusion dynamics in social systems. Comprised of succinct chapters from thought leaders in the field, this book covers both micro- and macro-levels of analysis, covering topics such as authenticity, mentorship, intersectional...
I found the voice of this hardworking rags-to-riches multimillionaire, writing both this memoir and a follow-up and becoming his ghostwriter go-to anytime the press wanted an interview. He was a prominent business leader and I was his Cyrano through 18 years of print interviews and speeches.
About Get Amy Lemley LLC
Click on this portfolio entry to learn about the services I offer through Get Amy Lemley LLC: copywriting, content creation, editing and ghostwriting, and more. Not sure what you need? Let's discuss what's possible in a free 30-minute Explore Call. Reply through this site or the services site or email [email protected].
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