Maxxelli Insights | Your Guide to Singles Day on 11th November | Maxxelli Consulting
Ask any expat in China and they no doubt will have heard of Valentine's Day, the celebration of love and partnership that's recognised in countries across the globe. What may be less known is the Chinese celebration of Singles Day, also known as Bachelor's Day, a counteraction to the celebration of coupledom and today the largest online and offline shopping event in the world.