MCG Jazz | Saturday Staff Stories
Ashley Boynes-Shuck | Saturday Staff Stories Interview w/ MCG Jazz
I specialize in driving engagement and delivering results in writing, public relations, marketing, proofreading, and editing. My expertise spans leading teams, refining copy, crafting compelling stories, creative brainstorming, research, and executing viral campaigns.
Leveraging a diverse education and a strong background in marketing & social media, I’ve secured PR client placements in top publications like Rolling Stone, Teen Vogue, Variety, People, and more. I've written for the Huffington Post, the Pittsburgh Post Gazette, Healthline, and others, and my work has even been shared by the United Nations. Oprah Winfrey has also tweeted me about my work!
Additionally, I have met and/or interviewed many celebrities and public figures, ranging from Martha Stewart and Mark Zuckerberg to Diane Keaton, Ed Sheeran, Joe Manganiello, Nicole Scherzinger, Cindy Crawford, Gavin Rossdale, Hines Ward, Lance Bass, Jessica Simpson, JC Chasez, Jamie-Lynn Spears, Theresa Giudice, Ian Harding, Jared Leto, and more.
My strong emotional intelligence allows me to build genuine connections and navigate relationships with empathy, enhancing my impact in every project-- and I've often been told that I am "highly creative" and have a "way with words." As a published writer with certifications in Data Analytics, Positive Psychology, Songwriting, and Generative AI, I blend strategy with creativity and innovation to engage audiences authentically. My career has focused on tech, advocacy, and digital health, but my passion lies in transitioning back into the music industry.
I'm also very interested in music licensing, sync, intellectual property, and copyright law.
Currently seeking both part-time and freelance or contract opportunities, I’m eager to explore roles in brand partnerships, social media management, creative marketing, storytelling through content creation, and more. At present, my full-time day job is doing Data & Enterprise Management at two arts nonprofits-- a jazz organization and a dance theatre. Outside of work, I enjoy kayaking, birdwatching, going to concerts, traveling, playing guitar, tending to my houseplants, all things true crime, and spending time with my family, including my rescue pets.
**Please note that the portfolio items below are a sample of work, and are not an all-inclusive or exhaustive list.
Ashley Boynes-Shuck | Saturday Staff Stories Interview w/ MCG Jazz
Press Release for MCG Jazz + Ray Angry of The Roots.
Bezzy RA / Healthline article.
Assisted pro bono with public relations, media outreach, and billboard donation for this story of a stolen car, a stolen dog, and a heartbroken veteran battling cancer.
Bezzy RA / Healthline article.
Quoted on the Teen Vogue Magazine website
Placement for PR clients 'The Sisters Sold It" real estate team, Eileen Allan and Shannon Assad
Placement for PR clients 'The Sisters Sold It" real estate team, Eileen Allan and Shannon Assad
Placement for PR clients 'The Sisters Sold It" real estate team, Eileen Allan and Shannon Assad
Volunteered to spearhead PR, media outreach, social media, campaigning, advocacy, and virtual online tip line for missing person Jimmy Slack circa 2011/2012.
Final Capstone Project | Grad School Thesis | Point Park University | Ashley Boynes-Shuck, Class of 2024
Blog post for the Noom blog
press release
Hypothetical Concert Planning and Promotion Slide Deck | Grad School Project | MBA555, Business of Live Entertainment. Band: Bush
Book review for the Pittsburgh Post-Gazette newspaper
Cross-Cultural Considerations of Artificial Intelligence: Exploring Impacts and Influence of AI in Global Communications | Point Park University | Grad School Research Paper | Master's Degree | Ashley Boynes-Shuck
Article for Bezzy
Partnership with Forward Hat Company
Sea of Sound Design by Gavin Rossdale brand ambassador
Volunteering with Pioneer Records | Stage AE | Point Park
Placement for PR client 'Paws N' Claws Eyewear'
Navigating Fame in the Era of Social Media: An Academic Analysis of Celebrity PR Crises | Point Park University | Grad School Research Paper | Master's Degree | Ashley Boynes-Shuck
Article for Bezzy
In the past 4 years of ICONS, we have been lucky enough to work with and feature almost 200 Pittsburgh-based
Combo research paper & sample amicus brief | ‘Reputation’ at Stake in Mueller v. Swift Defamation Case: Finding balance in journalistic integrity and First Amendment rights | Point Park University | Grad School Research Paper | Master's Degree | Ashley Boynes-Shuck
Placement for PR clients 'The Sisters Sold It" real estate team, Eileen Allan and Shannon Assad
via Whirl Magazine, with Pretty Little Liars author Sara Shepard at a Carnegie Library of Pittsburgh fundraiser
Blog post for the Noom blog
PR Placement for American Ninja Warrior competitor
Placement for PR clients 'The Sisters Sold It" real estate team, Eileen Allan and Shannon Assad
Read Inspiring Lives Magazine Issue 5: Summer 2017 by Inspiring Lives Magazine on Issuu and browse thousands of other publications on our platform....
Article about the #FreeBritney movement
One of Pittsburgh's 40 Under 40 for 2011.
Co-host of the Macy's Front Row Fashion Show for Fashion Week in Pittsburgh (2015)
The Unprecedented Role and Innovative Impact of AI in the Music Industry: Assessing Public Perception and Exploring Implications in Music Creation and Marketing | Point Park University | Thesis Paper | Capstone Project | Ashley Boynes-Shuck
Social media roundtable panelist and speaker at PA Conference for women in 2013 and 2014. Speakers included Robin Roberts and Hillary Clinton.
Mark Zuckerberg press conference
Article for Bezzy
Placement for PR clients 'The Sisters Sold It" real estate team, Eileen Allan and Shannon Assad
Major/Program Professional Studies-M.A. College Activities Pioneer Records; 2024 PRSSA (Public Relations Student Society of America) conference Hometown South Fayette, Pa. Now Living In Robinson, Pa. Dream Job Public relations or marketing in the entertainment industry and/or writing for Rolling Stone Magazine!
Placement for PR clients 'The Sisters Sold It" real estate team, Eileen Allan and Shannon Assad
Placement for PR client 'Paws N' Claws Eyewear'
Point Park University featured in me in a TiKTok video and written interview.
Placement for PR clients 'The Sisters Sold It" real estate team, Eileen Allan and Shannon Assad