Zendesk
Chicago-based writer with experience as a freelancer, editor, content manager and strategist.
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Zendesk
You may think that "Mayochup" is a great topping for fries, an abominable Frankenstein's condiment, or just a hilarious example of '90s satire predicting the future. Regardless of your personal preference, though, there's no denying that it represents a huge social listening triumph for Kraft Heinz.
Sales teams usually decide how to prospect for sales based on the nature of their business and its customer base. For example, in the B2C world, cold calling has a bad reputation. Telemarketers have never been particularly well-liked, and phone scammers have made people even more reluctant to talk to strangers.
According to a survey by text-message service TalkTo, more than half of Americans spend 10 to 20 minutes every week waiting on hold-which works out to 43 days over a lifetime. That's a lot of hold music.
The concept of a "sales funnel" is a little misleading. After all, a real funnel is designed to catch and pour out every ounce of liquid you put into it. But not every lead that enters the top of your sales funnel will come out the other end as a customer-there's bound to be some pretty significant spillage along the way.
It's never been easier to live by the old Latin proverb caveat emptor-aka, "Let the buyer beware." In 2021, customers can check a business's reputation just by pulling out their phones and doing a quick search. And most do!
Self-service options aren't just nice-to-haves for customers. They're critical for creating the smooth, fast support experience today's customers expect. Our Customer Experience Trends Report 2020 found that high-performing businesses were 76 percent more likely to provide self-service options-but only one-third of companies were offering any sort of self-service.
The Penny Hoarder
" RentAFriend "-it's exactly what it sounds like, although not exactly as weird as it sounds. Founded in 2009, the "strictly platonic friendship website" profits off "Members" who are charged $24.95 a month for access to the company's worldwide database of over 600,000 rentable "Friends," who create free profiles and then lease themselves out for anywhere from $10 to $50 an hour.
I'm the kind of person who arrives at a party fashionably early and then keeps milling about until all of the other guests, Yellow Tail wines and hummus dips have disappeared. But despite the fact that I frequently blur the taxonomic distinction between social butterfly and household pest, it never occurred to me that I could actually monetize the willingness to just, you know...
In New York City, it would appear there's nothing in this world too trivial or bizarre to eventually find its way inside a glass display case. Manhattan's Flatiron district alone boasts both a Museum of Sex (MoSex) and a Museum of Mathematics (MoMath) - the latter located directly across the street from the former, should any MoSex patrons require the educational equivalent of a cold shower after their visit.
During the height of Chicago's meatpacking industry, Carl Sandburg dubbed the city "hog butcher to the world." That may no longer be the case, but people here still sure do eat a lot of pork. Not to mention beef, pizza, tacos, fries and just about every other type of artery-clogging street food that is heavy on the heart but light on the wallet.
The News Wheel
What are you doing on April 20th, AKA 4/20, the holiest of #high holy days on the pothead's calendar? If you live in or around Dayton, Ohio, you may be tempted to check out Limp Bizkit's super-secret live show at the Sunoco gas station on Wayne Avenue.
Earlier this week, a Dayton, Ohio man named Brian Baker created a Facebook event for a super-secret 4/20 concert that was supposed to be going down on the east side of town. The headliner was Limp Bizkit, and the venue was the Sunoco gas station on Wayne Ave and Keowee St (NOT the Sunoco down...
If you own a television and use it with semi-regularity, you are probably familiar with Chevrolet's latest marketing campaign, "Real People, Not Actors." As the name implies, this series of ads makes the controversial claim that "Real People" and "Actors" are two mutually exclusive groups, while also maintaining that Chevy's car commercials feature only the...
Have you seen that Subaru ad for the 2015 Outback that features a family of literal tree huggers taking a nostalgic trip to Woodstock? If so, then you might have wondered who plays the vaguely familiar mom character - or the hippie grandma, or the impressionable daughter, or the nondescript dad, for that matter.