UX Design
Content Strategist, Editorial Producer, SEO and UX Writer, and Idea Machine with a nose for a story and an eagle eye for detail, digital intuition, open mind and talent to produce articles and social media posts that attract millions of views for various genres and platforms. Collaborative, directive and emotionally intelligent.
Trilingual: English, Russian and Ukrainian.
UX Design
TikTok For Business
Get answers to your questions from TikTok Business Help Center to smooth your advertising process.
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
International
Финансовое благополучие требует целостного подхода, а это значит, что ваш банковский счет, сердце и, особенно, разум должны быть задействованы в процессе. Но что делать, если разум отказывается содействовать? Что если он постоянно хочет взглянуть, что там новенького завезли в ЦУМ, и слепо следует за рекламой в Instagram?
Начало года - отличное время, чтобы задуматься о смене работы или даже сферы деятельности. Задача эта сложная, но выполнимая, если искать нестандартные решения и не сходить с дистанции, несмотря на временные трудности и неудачи. Сегодня основательница сайта для творческих...
Что общего между старыми виниловыми пластинками, «огородом» на подоконнике и возродившейся тягой современных людей к древним ремёслам? А то, что всё это - проявления slow living, которые направлены на решение проблемы хаотичного темпа современной жизни. Более осознанный подход к повседневной рутине, минимизация стрессовых ситуаций и поиск радостей в каждом моменте - это доступно абсолютно всем, нужно лишь захотеть!
Мы продолжаем знакомить вас с лучшими работами участников Школы стажёров и начинающих авторов How to Green и сегодня представляем вам статью Марины Капралау о том, как структурировать свои финансы и начать тратить деньги осознанно. Tо, как мы тратим деньги, сказывается на всех аспектах нашей жизни, включая душевное состояние.
Сегодня Марина Капралау расскажет, чему она научилась, работая с карьерным коучем. В ноябре прошлого года мой месенджер в Linked In взорвало сообщение от рекрутера из Apple Music с предложением попробовать себя в роли редактора музыкальных альбомов и плейлистов. Тогда мои поиски только начиналась, и окрыленная мгновенным успехом, я отправилась выполнять испытательное задание в офис компании Apple Music в Лос-Анджелесе.
Не так давно на Simple + Beyond Мария Фариса делилась премудростями охоты на музу и рекомендациями о том, как начать писать. А сегодня мы хотим предложить вам детальное руководство по редактированию большого художественного произведения. Ведь мы уверены - среди наших читателей есть великое множество талантливых начинающих сочинителей.
Чого я навчилася на програмі креативного письменництва Каліфорнійського університету в Лос-Анджелесі Авторка Мона Сімпсон, яка є рідною сестрою Стіва Джобса, актор Джеймс Франко, письменник Джастін Торрес - лише декілька зіркових імен людей, які представляють програму креативного письменництва в UCLA, куди я вступила на факультет англійської літератури у 2014 році.
Advertising Week 360
Hyundai's CMO, Angela Zepeda, is an industry veteran that radiates pure candidness and positivity as she discussed marketing challenges and rewards in an increasingly complex consumer landscape. AList chatted with her about how the Hyundai Super Bowl ad "Smaht Pahk" idea came to fruition, what it takes to build a successful brand and what path she took to become an expert in marketing, especially marketing to women.
As plant-based meals become more popular around the world, both for dedicated vegetarians and those who simply want to eat less meat, the market has expanded. Now the challenge is on for marketers to differentiate their offerings and bring what was formerly a niche offering to a wider audience.
Back in March, eMarketer estimated that in 2019, as many as 68.7 million US customers will use augmented reality (AR) at least once a month. And this year, many brands seized the opportunity to enhance their user experiences with the advanced tech.
AList
Lou Weiss, the CMO of Shutterstock-and former president and CMO of meal kit brand Plated and chief marketing and merchandising officer at The Vitamin Shoppe -has a lot to say about the role of creative assets and visuals in today's business arena.
A new report, "Decoding China," by the global marketing consultancy LEWIS, reveals that U.S. brands are not achieving the desired success in the region due to a cultural knowledge gap and overconfidence. According to the report, which surveyed 351 U.S. marketers, China, the second-largest global market, remains a priority for major brands stateside.
It's that time of year when the glamorous madness of fashion weeks around the world begin. The eyes of the press, influencers and consumers will be locked on the runways, but brands certainly try their best to steal some of the star-studded spotlight.
Back in March, eMarketer estimated that in 2019, as many as 68.7 million US customers will use augmented reality (AR) at least once a month. And this year, many brands seized the opportunity to enhance their user experiences with the advanced tech.
Email marketing platform LiveIntent analyzed ad campaigns from a number of the world's leading direct-to-consumer (DTC) brands, finding that these brands are experiencing higher click-through and conversion rates on mobile, compared to desktop.
As Instagram rolled out a test to "Hide Likes" across Canada, Japan, Italy, Ireland, Brazil, New Zealand and Australia, the world paused and, well, panicked. The effect it will have on users' posting habits is yet to be understood, but it's clear that brands and influencers, who monetize their content mostly in relation to the number of likes, comments and views they receive on social media, will have to adapt to this change the most.
U.S. shoppers are increasingly opting to buy from direct-to-consumer (DTC) brands, leading to even bigger disruptions in the retail market. The study, conducted by IAB, in partnership with Cassandra, found that a strong community and the ability to provide feedback to brands was one of the leading reasons that consumers, especially younger shoppers, became loyal buyers.
With one Coachella weekend down and one to go, AList looks at how the companies celebrated the opening of this year's festival with brand activations both inside the festival grounds and out. This year proved to be less about being instagrammable and more about creating emotional 'moments' full of music and experiences.
Stranger Things season three, released on July 4th, broke the Netflix record for most-viewed series in the first four days (40.7 million household accounts watched the new season since its global launch). The streaming giant is also hopeful that fans do more than just sit back and passively watch.
The Things
"Already more than half of our materials are recycled, organic or sustainably sourced. By 2030 it will be 100 percent." " Let's change. For tomorrow," is the message that H&M sends to the customers in the promotional video for the Swedish fashion brand's new dress collection made exclusively from organic, recycled, or other sustainably sourced materials.
The team worked hard to ensure that the filming was sustainable at every stage of the process. The new Call Of The Wild movie, based on Jack London's novel , retells a story of Buck-an extraordinary pup, suddenly removed from his home in warm California and transported to the unwelcoming Alaskan Yukon during the Klondike Gold Rush of the 1890s.
Stella McCartney partnered with photographer Daisy Walker to work on a self-portrait nude photoshoot. Luxury clothing brand, , Daisy Walker, to work on a self-portrait photoshoot captured during Stella McCartney , partnered with London-based photographer and director a new beauty standard for women, by women."
Indengenous women in Canada and The U.S. face countless challenges, including lack of resources and violence. Ryan Reynolds and his wife Blake Lively are supporting Coady Institute's Circle Of Abundance initiative, dedicated to amplifying indigenous women's leadership.
"This is a song about pain, a song about empowerment, a song about faith, and a song about freedom." "This is a song about pain, a song about empowerment, a song about faith and a song about freedom," the Thirty Seconds To Mars' frontman said.
Jennifer Lawrence, who's been Maison Dior's muse for over eight years now, looks stunning and perfectly organic in every single shot. Dior House is inviting us to discover the recently released video campaign for Dior , the campaign offers conventional Dior feel, which doesn't bore, but rather provides comfort of the familiar.
ENTITY Mag
"If you can dream it, you can do it." - Walt Disney Don't know what to do with your life? Look no further! ENTITY offers 21 bold and awesome career paths inspired by Disney Classics. Technically, Walt Disney Classics is a very specific brand name that the company used in some of their original movies, like "Lilo & Stitch" and "Fantasia".
Imagine if characters from beloved books and films, historical personae and controversial political leaders had Tinder accounts. God has a hilarious social media presence. Let's find out the best Tinder bios from famous characters. Here's a list of 5 Tinder profiles that don't exist, but really should. Only 225 years away.
"Write the books you want to read." Austin Kleon Dedicating your life to writing can be quite intimidating. I was terrified when I set off for UCLA to study creative writing. With a thick Slavic accent and without a decent writing portfolio, I was convinced I'd fail in this foreign country.
We all know about fairytales and legends. For example, if you're familiar with mythology, you might know about virgin sacrifices to the Gods. (Also: why the heck does a God need virgins?) While virgin sacrifices are obviously a huge no-no, sacrifice itself is still important.
"Either write something worth reading or do something worth writing." Benjamin Franklin If you like to read as much as we do, then you're also probably eager to learn about author lifestyles. Luckily for you, ENTITY has five movies about writers who greatly influenced world literature. These films are aesthetically stunning, atmospheric and inspiring.
Breathe in. Breathe out. Unplug. Be happy! Today, saying "No" to living a digital life is not only a scientists' concern but also a popular trend. Some celebrities, including Meghan Markle, Ariel Winter and Ed Sheeran, have even deleted all or parts of their social media accounts.
One day, comments which women constantly hear throughout their lives, will be collected in a big-ass book of sexist remarks. And we'll gladly beat up all the ignorant, closed-minded individuals that use these examples of sexism with this heavy book. "Don't be such a woman!"
Make this August terrific! Be happier, bolder and more productive with these 31 things you must do before summer ends. Skim through our list below and then download the printable version at the bottom to physically check them off. From now until summer ends, let ENTITY help you live your life to the fullest and broaden your horizons.
Hi there, you bookworm! With fall at the door, it's time to take out your favorite sweater and add new items to your reading list. Instead of skimming through your bookshelf, try literary recs from social media! Instagram is a great place to find ideas and have fun discussions about literature.
Personal Essays
Today, I keep a gratitude journal and meticulously track every event, moment, and little thing to appreciate. I now know that gratitude is essential for a harmonious, happy life. But it wasn't always like this. I used to be especially ungrateful for the struggle. The me from the past thought that hardship wasn't something to value.
By Marina Kapralau Last November, I received an invitation to try out for a position with Apple Music. I had recently decided to leave my career in management behind and pursue a new path in creative writing. Having just started my job hunt, I was excited by what seemed to be my immediate success.
Лето уже совсем близко, а значит, близко тёплые дни на даче, вечеринки на балконе и пикники. И тут никак не обойтись без освежающих напитков. Как и обещали в предидущей статье, делимся с тобой рецептами не классических лимонадов, которые очень быстро готовятся, Инстаграмно выглядят и утолят жажду. Bon appétit! 1.
Fiction
Our "Emerging Writers" publications are part of an experimental series designed to match readers looking for new voices with up-and-coming authors looking to widen their reader base. We like to refer to publications in this series as "sampler platters" of writers and genres, such that readers can quickly and efficient
Take a gallon of vodka. That's right, the more the better... And mix it with 1 1/5 cups of salty and warm tears. Make sure the tears are fresh. Blend the ingredients well, so the next morning you feel like you died, and Satan's minions are now frying you on hot pans in the seventh circle of hell.
Video
This robot-moth has a nose for locating disaster survivors, hazardous gas leaks, incipient fires and explosives.
Shopify, Twitter and Facebook ban Donald Trump
More than 400 Google engineers and other workers have formed the Alphabet Workers Union.
You Exec
UCLA Daily Bruin
Twilight, mystery and fashion week atmosphere reigned at the Louis Vuitton exhibit in Hollywood. The Louis Vuitton exhibit closed on the day of the Oscar's on Sunday. The exhibition, "Series 2: A Presentation of the Timeless Inspirations Behind a New Collection," was held to promote the Spring 2015 Women's Ready-to-Wear Collection by Louis Vuitton.
"The Good Dinosaur" Directed by Peter Sohn Pixar Animation Studios Dinosaurs watch the famous asteroid that supposedly ended their reign on the planet, passing by Earth in the opening scene of "The Good Dinosaur." The events of the new Pixar Animation Studios film take place in a world where dinosaurs never went extinct, evolving alongside humansinto hunters-gatherers and shepherds.
Inside the silent walls of Auschwitz, with her head bent over the World War II archive documents, a young woman discovers the mysterious fate of her family. After conducting research in an Auschwitz concentration camp near Krakow,Poland, the Polish award-winning playwright Magda Fertacz was inspired for her new play.
With over 5,000 film festivals around the world, filmmakers must bring a strong and clear voice to their movies in order to stand out, saidKathleen McInnis, a professor at the UCLA School of Theater, Film and Television.
A 16-year-old juvenile hall inmate wrote her first poem,"My Lifestyle," in a creative writing class taught by UCLA alumna Christina Han. "My lifestyle is a living hell. Wake up in the morning, knowing that I'm in jail. When I heard the sound of handcuffs, I thought I was tough.
When Chelsea Fagan came back from her Miami vacation in the spring of 2015, her Instagram account was replete with pictures of exotic food and views of the beaches of Florida, but her bank account was very low.