United Kingdom
Hello.
I am a writer, editor and content creator living in London. I have just returned from living in Sydney for 9 years, where I worked at Bauer Media in various editorial roles—most recently as Digital Managing Editor of ELLE and Harper's BAZAAR. In my free time, I enjoy reading, swimming and listening to podcasts.
Thanks for stopping by.
Contact me at [email protected]
Like many entrepreneurs, BeauTex Designs founder Brooke Jones was confronted with one alarming yet widespread issue in her industry: the sheer volume and impact of textile waste on the environment. She discovered that not only 60% of clothing is destroyed or landfilled within a year, but that workwear is one of the biggest contributors to the issue because of its short average life span.
I was commissioned to provide all copy for the website relaunch of Rehab Management Australia. It was a little out of my comfort zone in terms of the topic, but the team were incredibly supportive, and the outcome was a great success.
Why on earth are people burning down 5G phone towers? And how exactly is it linked to the coronavirus pandemic? Right now, we are being fed a lot of news about the COVID-19 outbreak and knowing what's misinformation and what's not is becoming increasingly difficult, especially on social media.
An example of the way I supported the launch of each print issue via Instagram stories.
Designed to be worn beyond the gym, everything features the brand's signature fashion forward take, with logo-embossed leggings, zip-up sports bras and tie-dye t-shirts, plus some recent street style favourites making the cut too. Think cycling shorts paired with an oversized sweater a la Hailey Beiber.
Grace Loves Lace's Graphic Art Director Casey D'Assonville married her partner Rumond in the Byron Bay Hinterland last May, and the easiest part of the preparations was-unsurprisingly-finding her wedding dress. Despite working with a myriad of breathtaking designs, it was love at first site for Casey when the Summer dress launched.
In 2019, I oversaw a large research project that looked into how beauty is consumed. I presented our findings to BEAUTYDIRECTORY's most valuable clients including L'Oréal, Estée Lauder, Jurlique, L'Occitane, P&G, Nude by Nature and more.
During my role as Editor of trade website BEAUTYDIRECTORY, I sat down with Roxy Jacenko to get her advice about what makes a successful modern-day entrepreneur. From running her own PR agency, to becoming an ambassador for countless beauty brands, this is how she makes it all work.
Earlier this week, Euromonitor held a webinar titled: 'State of Beauty: Trends Shaping the Industry in 2019'. Described as a 'strategy briefing' by the market researcher, the webinar follows the release of some positive beauty industry insights in its report, Beauty and Personal Care: Quarterly Statement Q1 2019.
While at Pacific Magazines, I edited a number of the publisher's custom titles including The Costco Connection. I was responsible for writing, editing, commissioning and managing budgets for the quarterly magazine.
In 2013, CommBank launched its BetterBusiness e-zine for which I commissioned writers, edited and wrote for.