Emily Jackson

Copywriter

Emily Jackson is an Atlanta-born copywriting professional with 8+ years of experience
strategizing and wordsmithing some seriously impactful web and email campaigns.

Check out her samples below. Then say hey at [email protected].

Portfolio

Email Marketing

Mattress Firm
Tulo Best Friends Sale

The "Friends Get Benefits" campaign was created to support the launch of Mattress Firm's bed-in-a-box product, tulo, by driving new sales as well as shares.

Credit Karma
Personal Loan Shopping

This campaign targeted users with substantial debt. The goal was to encourage this audience to take control of their financial health.

Kimberly-Clark Professional
Cushman & Wakefield Partner Marketing

As a B2B manufacturer working with Cushman & Wakefield, we were able to speak directly to our commercial building segment. The message highlights KCP's customizable hygiene bundles.

Chick-fil-A
White Peach Tea Lemonade Launch

This email was sent in 2018 to promote Chick-fil-A's newest seasonal beverage. Photos were shot with direction from the BrightWave Creative Team.

Panera Bread
Holiday Catering

The purpose of this email was to promote Panera Catering as a way to make the holidays easier and bring people together. The email featured sticky secondaries.

SiteOne Landscape Supply
SiteOne Mobile App Announcement

This email was created to showcase the new retail capabilities available to SiteOne customers on their mobile app. It specifically targeted users who had not yet downloaded the app.

Additional Digital Samples

The Home Depot
Webpage: Project Calculators

This page on HomeDepot.com gives customers a place to access all of the retailer's different online project calculators. These pages help customers figure out how much material they'll need to order and, just as importantly, how to get that order in correctly.

BrightWave Marketing, Inc.
Agency Case Study: ESP Migration, Well Done

Char-Broil's grilling and smoking innovations become more advanced every year. They needed our help finding an email service provider (ESP) as innovative as their products.

Movable Ink & BrightWave
eBook: The 2018 Email Content & Design Guide

To piece together this eBook with Movable Ink, I had to edit and organize top blogs from 2017 into one cohesive marketing manual as well as add introductions and imagery.