I am a channel-agnostic, 360-degree storyteller, skilled in communicating via a myriad of technologies and platforms, through speeches, press conferences, bylined feature articles, blogs, websites, whitepapers, webinars, videos, podcasts, newsletters, magazines and social media posts.
I believe in the power of stories to engage, entertain, inform, and impact an audience, while also delivering measurable goals.
I have been a TV news anchor and reporter for a nationwide network and CBS and Fox-owned local stations, produced and anchored news cut-ins on VH1, Showtime and USA, interviewed five Presidents and nearly every major star in Hollywood, did hundreds of live reports from the red carpet at five Academy Awards shows and took a struggling business magazine title back to profitability. I have lived in 12 countries in Europe, as well as Minnesota, Hawaii, Florida, Colorado, California and Toronto, Canada.
Along the way I have also been a media trainer, media company content director, corporate PR director, communications consultant and PR agency account manager.
Some of the brands I have worked with include: U.S. Navy, Supercuts, Nissan, Pfizer, GE Ecomagination, Symantec, AIG, Audi, Mitsubishi, McDonalds, Rolex, Post, Nestlé, General Foods and Pepsi.
There is about an 80-percent chance there is something fundamentally wrong with your marketing. It's flawed because it's about you, not them (your prospect or customer), because you're the hero of your own story, and because you don't demonstrate value.
These are social media posts I wrote as a contractor for a marketing agency. Client was the renewable energy division of General Electric.
Do you want the good news first, or the bad? The good news is, it has never been easier to reach large numbers of people. The bad news? It has never been more difficult to actually connect with them. And creating emotional connections, quickly, as in seconds, is vital if we are to earn someone's...
STORY = information, knowledge, context and emotion When facts are so widely available and instantly accessible, each one becomes less valuable. What begins to matter more is the ability to place these facts in context and to deliver them with emotional impact. So stories and sales go together! Stories connect us.
Does your typical sales and marketing messaging sound something like this? We do this, we do that, we are the best, etc. Don't we, we all over your audience.
When the average American adult is subject to between 6,000 and 10,000 marketing messages every single day we can safely say it is an incredibly cluttered, crowded, chaotic world we live in. If we want to cut through that clutter, we don't have very long to pique someone's curiosity, capture their attention, and earn some...
Speech I wrote for an executive at Valic; The Variable Annuity Life Insurance Company, a subsidiary of American International Group, Inc., an insurance corporation that specializes in tax-qualified retirement plans, supplemental tax-deferred and after-tax investments. The speech was delivered to an internal audience of several hundred sales reps.
Cover story on the recreational boating industry one year into pandemic
Challenges and opportunities for the recreational boating industry in 2021.
Cover story on 2021 Boating Industry Mover & Shaker of the Year winner
Biz dev playbook I developed for a managed services firm after conducting a communications audit for them.
Outboard engine sales have been propelled to record levels
I was asked to write the program and be the MC several times for a Tee It Up For The Troops golf tournament.
Editor's letter I wrote for the November issue of Boating Industry
I did the social media posts for GE's green brand initiative while their regular person at a B2B agency was out on maternity leave.
Talking points I wrote for a press conference with the City of Minneapolis to announce the kickoff of our fundraising campaign for this disabled veterans housing project.
This was a brochure I developed for the project to effectively house and care for a large and growing number of aging, homeless and disabled military veterans.
I did the pro bono marketing, public relations and fundraising for a team of volunteers working to develop an affordable, first-of-its-kind, non-profit, multi-housing, assisted living health care facility for homeless and disabled military Veterans called Valor Ridge Residences.
Speech I wrote for a retired Marine Colonel soliciting help from the construction trades in building a home for disabled American veterans.
Op ed I wrote about what it means to be in community, especially during times of crisis.
Crisis communications plan I wrote for a senior living company
This is a speech I wrote for the then-CEO of Piper Jaffray investment bank as they were revealing an all-new brand strategy to their employees.
If you want people to know, like and trust you, and eventually do business with you, you should be constantly telling and selling. Right?Maybe that worked back in the day. But it doesn't work today. So let's reframe the sales and marketing process and sell more by selling less.How about instead of doing all the talking, you do more listening.
Does your typical sales and marketing messaging sound like this? "We offer cutting edge technology." "We feature best in class service and support." "We have the best people." "We are the market leaders. "We are the fastest." "We are the cheapest." We are the ______."Don't "we" "we" all over your customers.
Stories and sales go together. Stories connect us. They can be your differentiator in a crowded, chaotic, commoditized marketplace. That's because your story is unique. No one else has your founding myth, your organization's DNA.
Employee engagement, retention, and culture. Those are the biggest issues facing American employers today, according to the just-released Deloitte Human Capital Trends 2015: Leading in the New World of Work ;one of the largest-ever studies of talent trends ever undertaken. The study includes research from over 3,300 companies representing 106 countries around the world.