United States of America
Music journalist with experience in inbound & content marketing. Festival pro, bass music enthusiast, social media nerd, and consumer behavior observer. Working towards a dream career as a music industry publicist or digital content editor for a record label, talent management group, or major festival/event.
Marketing | Content Creation & Promotion | Personal Branding
While the debate on whether or not native advertising is deceptive still holds true, its future is unarguably brighter than its past.
Authentic & organic engagement for the good of the digital media landscape, or doomed to become over-run with shoddy content, faux influencers and spammers?
The science of pitching isn't changing radically from day to day, but those who are best at the trade are incessantly tweaking their approach.
Before the Grammy's official telecast even started on Sunday evening, Pharrell Williams (the 2014 Producer of the Year) already had the Twittersphere lit up with talk of his absurdly oversized hat.
Positioning statements are more than just taglines. They explain the reason why customers should buy one product instead of another.
If a subject matter expert possesses a wealth of knowledge but never communicates it, is she still a subject matter expert?
It has the potential to create real social buzz and generate authentic interest in a digital release of any kind, but there’s one caveat that cannot be stressed enough: for this model to work, your content has to be mind-blowing.
With all this talk about catering to your audience, you may be asking yourself, “How do I actually get to know who these people are and what I have to offer them?”
If you understand the history of anything, you understand its story. And isn’t storytelling all the rage right now in marketing?
You don’t have to stop referencing yourself in your writing altogether, but limiting the use of first person will keep your thoughts concise and allow them to resonate louder with your audience.
LinkedIn is constantly tweaking its interface and presenting users with new tools and options. Visit your profile often to make sure that your personal brand is projecting the desired perceptions of Professional You.
Being a Media Outreach Specialist (MOS) for DigitalRelevance by day and a Music Editor for IndyMojo.com by night has put me in a unique position with regard to public relations and securing media coverage.
Seeking a stronger emotional connection to your end user, increasing brand awareness and communicating new product news are all viable branding goals for business application of the platform.
When you have valuable information that can help someone evaluate whether a product or service could do the same good for them, take the time to share your expertise and hope that “good, free content” karma will come back around.
Music Editorial
Here are seven easy steps to writing the perfect outreach email to introduce yourself and your music to a blogger.
I recently attended one such event for a studio vocalist named Sciren. Inspired by the success of her listening party, the following is some practical advice to make your own personal affair a similar victory.
During a recent tattoo session at Untitled Ink, Indigo Child discusses his upbringing, musical roots and unwavering dedication to G9 Collective.
With no warning, reprimands, or opportunity to identify and correct his mistakes, Redenbacher’s two-year stint at WTLC was terminated; management cited a “zero tolerance policy” as the cause for his dismissal.
From the drop of the first beat to the funky bass line and chirping piccolo on the final track – The Let Go captivates from cover to cover.
Raw talent and creative chemistry powered two people from different sides of the world to create Prototype- an album that is both eclectic and coherent; equally fluid and mechanical.
A tour of Indy's first DJ school and discussion with it's co-owners and founders Nick Saligoe & Douglas Morris.
Introducing, The Rooth – music theory at the fingertips of teachers, students & aspiring musicians with one organic, handcrafted tool.
Keepsake cloth bracelets for patrons, professional-grade lanyards for talent and staff and 22-page schedule booklets were all tangible evidence of Hyperion’s confirmed status as a professional music festival.
The saxophonist & ewi player breaks his nine-year relationship of face-melting funk with The Twin Cats to focus on nationally touring three-piece jamtronica band Cosby Sweater.
The visionaries for The Gentlemen of the Road Tour had a clear mission to give attendees an authentic Americana experience that extended far beyond the stage which the festival’s headliners would stand upon.
A brilliant artist at the ripe age of 23, GRiZ borrows the fool-proof recipe of funky, electro-hip hop and makes it his own by adding the soulful special ingredient- saxophone.
The ultra-walkable Indy fest brought cellist Ben Sollee and DJ Colette as headliners with a pack of notable locals to the stages, tents and bars.
As a director, he plays a role that’s often overlooked; yet his work performs an incredibly important part in any music scene, whether underground or mainstream, local or international.
Local emcee John Stamps and producer Kyle Nagy bring their BSU-born hip hop project to hometown Indy to expand their following.
Miscellaneous
Driven by passion, not profit, Nightmare on Edgewood thrives on hearing people scream, cry, or laugh and do all they can to make sure their patrons are scared- or at the very least having fun. As it turns out, there’s a lot that goes in to making that vision come to life.
The IndyMojo.com Spook Staff have been busy checking out central and southern Indiana's best haunted attractions to help you find a haunt that matches your intensity preference and budget.
Indy Mojo visited nine of the city's top sledding destinations in our quest to find the city's best slopes.
Themed as a secret experimentation lab ran by a farmer-turned-geneticist, The Haunted Loft is an immersive gallery of Dr. E. Rex’s experiments gone bad.
The Scarevania Haunted House in Muncie won major kudos for their exquisite theming that’s consistent from the second you step foot outside your car until the moment you come running back to it in terror.