Colin Payne

Adventurer, storyteller & marketing communications leader

Canada

I've been playing with words and telling stories for as long as I can remember. That knack for narratives led me to award-winning work in newspapers, seven successful years as an independent creative professional, and most recently as a content leader working in the world of digital marketing at Thoughtexchange. I take a data-driven approach to every project, with a constant focus on delivering efficiency, audience engagement, and organizational impact. When not at the computer, I enjoy spending time outdoors on a mountain bike, hiking trail, or snowboard with my wife and two young children.

Specialties: Digital Marketing, Community Engagement, Content Management, Editorial Leadership, Blog posts, Article Writing, Customer Stories, Substantive Editing, Copy Editing

Portfolio
Watershed Sentinel
Perry Ridget Erupts Again

Another chapter in the epic bat- tle over logging on Perry Ridge in the Slocan Valley has unfolded with recent protests, blockades, and litiga- tion over plans to build a road and fur- ther log the much-contested Kootenay land.

Thoughtexchange
01/08/2019
Blog Post: Walking the path together

While all Canadians have a role in reconciliation with First Nations, educators in this country have been asked to play a lead part. In conversations with our education customers, we hear how urgently they want to tackle this challenge. But overcoming more than a century of disparity and discrimination is intimidating.

Thoughtexchange
Customer Story: School Safety

As he sat up at night pondering that question, Dr. Kosiorek realized that Thoughtexchange could help. "I really liked the concept of Thoughtexchange," he says. "I wanted to be able to see what people were thinking because we would have 20 or 25 people show up at a board meeting and maybe 80 percent of them were saying they didn't support the proposal.

The Globe and Mail
04/07/2018
Feature Photo: High at the helm

Doug Harrison didn't want to pry into the job applicant's medical history, but he had to know if the aspiring firefighter's cannabis prescription might put his team in danger out in the bush - where those spending 12 hours a day battling blazes across British Columbia are already impaired by fatigue.

Thoughtexchange
Ghost Writing: Learning in action

Learning is traditionally a difficult metric to pin down. When you run an event aimed at helping people learn, how do you know if you achieved your goal? As David Wilkinson writes in the Oxford Review : "When you look at many learning events there is an implicit assumption that attendance = learning.

Highline Magazine
09/2015
Feature Article: On the Rocks

An exploration of the potential impacts of new scientific studies that show glaciers in the Canadian Rockies could be all but gone by the year 2050 due to global warming.

Format
How-to Article: A Beginner's Guide to Buying the Right Photography Equipment

If you're reading this article, you're most likely an emerging photographer who is considering following your passion and starting a photography business. Perhaps you've got a camera and a couple of lenses, but you're wondering if that's enough and what equipment you might need to make it as a professional.

Newswire
Ex-Googler Jessica Nordlander joins Canadian tech startup Thoughtexchange as VP Operations

VANCOUVER, April 11, 2019 /CNW/ - For the last 10 years, has been innovating leadership and helping scale multinational technology companies. Those passions are coming together in her new role as Vice President of Operations at Thoughtexchange . Nordlander joins the Canadian community intelligence software company as it prepares to raise $20 million in a Series B investment round.

Kootenay Mountain Culture
11/2011
Feature Article: The Big Why

Instead of the traditional notiion of our existence, mountain folk practice and often preach, the great outdoors. When these sacred places take our loved ones, we may question our spirituality and mountain-driven motivations. Why do so many expose themselves to risk in the backcountry?