United Kingdom
Cat is a creative copywriter with more than 7 years’ professional writing experience, crafting copy for charity and commercial clients. Cat’s publishing background means she has a keen eye for detail, whilst her education in art and design has given her an insight into how words and pictures work together to tell a story.
Charity Appeals
Targeted appeal asking supporters in the 50+ age bracket to include a gift in their Will.
Targeted PDSA summer appeal encouraging donations based on the need for X-rays.
Social campaign to fundraise for St Mungo's during winter 2021/22
CRM Email
Email encouraging the audience to tune in to a live event on Twitch
Longform
Here's how to snatch back bandwidth from an audience distracted by cats doing backflips.
What is it they say about assumption? That to assume is to make an ass out of you and me? Marketing cliches aside, when it comes to getting to know your customers, it's wise to bare this old adage in mind. It's easy to assume you know your customers.
This time 20 months ago, we found ourselves in a real-life version of a dystopian nightmare: in the middle of a global pandemic. Suddenly, life as we know it was completely changed, the entirety of our daily routines confined to our homes.
Website copy for Food for Life Get Togethers, a programme designed to reduce food poverty.
A report for Clipper Teas with Soil Association on Organic tea farming practices at two tea estates in India.
2018 marks the 100-year anniversary of votes for some women in the UK. Although this may be problematic in itself, there is still plenty to celebrate.
With the impact of plastic consumption gaining traction in the media, I wanted to know just how difficult it would be to cut single-use plastic out of my day-to-day.
When publishing a book for the first time it can seem like there's a lot of jargon. We've put together a short glossary of commonly used publishing terms.