Cover Stories 2016
Catherine Wolinski
Optical Editor
United States of America
After serving as associate editor at Vision Monday magazine in New York, I am now a contributing editor, providing cover stories and features on a freelance basis.
United States of America
After serving as associate editor at Vision Monday magazine in New York, I am now a contributing editor, providing cover stories and features on a freelance basis.
Cover Stories 2016
As Baby Boomers enter their senior years, many encounter age-related vision problems that threaten their sight. In the U.S. alone, millions of Boomers suffer from dry eye, macular degeneration, glaucoma, cataracts, intraocular lenses, retinitis pigmentosa and diabetic retinopathy. In this article, the last in Vision Monday’s three-part series about Boomer vision, titled Senior-Eyetis, eyecare professionals explain how they treat Boomers who are fighting these potentially-blinding eye diseases...
Aging is full of little surprises. One morning, a stiff knee. On a quiet evening, trouble hearing a family member's question across the dinner table. And perhaps, after two or three strained drives home from work, the realization that you can't see the highway quite as clearly as you used to, and the glare from those oncoming LED high-beams leaves you in a deer-in-the-headlights daze for a moment too long.
They're Post-Millennial, Pre-Myopic Digital Natives. They are the next up and coming generation-babies, kids, tweens and teens-all under the age of 19. They are known as iGeneration. Homeland Generation. The Plurals. The Founders. Centennials. They are not only digital natives, but social natives as well as device natives, engaging with many, and often.
Despite the flexibility offered by the optometric profession, "new" ODs are not without their challenges when entering the work force ranging from student debt to a lack of business skills. Yet, even in the face of these obstacles, the leaders of this cohort are able to adapt and succeed, as exemplified by the 10 young optometrists VM spoke to for this story.
Features 2016
The old adage, "you can't teach an old dog new tricks," became obsolete with the Baby Boomer generation. In a population that has experienced the shift from typewriters to computers, landlines to cell phones, and anything from phones, cameras, computers and assistants to all-encompassing mobile devices, advancements and major lifestyle changes are commonplace.
So how do you market to Generation Z? For many optometrists, marketing to Generation Z means providing, rather than promoting. Andrea Thau, OD, for example, keeps younger patients' attention by offering a wide array of sports goggles and frames.