Allyson Priano

Digital Content Strategist / Content Marketing Manager and Writer

United States

I am a content marketing professional with ten years of combined experience in copywriting, editing, marketing and content strategy, content management, email marketing, UX content design, and social media management in the communications, public relations, and higher education industries.

I have a great passion for content, storytelling, and optimizing digital user experiences through strategic content writing and informed design. I thrive in collaborative environments and am eager to take on leadership roles while working with others to create meaningful content and drive innovative digital solutions that can impact a client's brand awareness and bottom line.

Helping clients reach their complete branding and market potential through clear, poignant messaging and informed content strategy is what I do!

Want to see more of my work or learn about my diverse professional background? Drop me a line at [email protected]!

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Portfolio

Client Content and Publications / Freelance Samples

LabTech in Your Life Virtual Experience
2018
Virtual Experience and Marketing Launch Content

Developed tool messaging, as well as created virtual experience recorded introduction, and technology description content for LabTech in Your Life, along with landing page content and layout. I also wrote, created an email template, deployed, and managed email and social media marketing campaigns. LabTech in Your Life is a virtual experience that reveals the everyday places and spaces where you find and interact with federal technologies. Federal agencies and laboratories can showcase...

FLC Business Flyer
2019
Content Creation and Organization

Created marketing and informational copy for flyer and worked with designers on graphic content placement for FLC Business - a comprehensive database of federal laboratory resources.

FLC Brochure
2018
Content Creation and Organization

Developed, drafted and edited copy for brochure and collaborated with design team to create 201 FLC Brochure for client.

An Essential Guide to the 2018 FLC National Meeting
2018
Content Creation and Organization

Developed, drafted, and edited all content for the "Know Before You Go" guide to the 2018 FLC national meeting.

federallabs.org
FLC Website Content

Developed, wrote and edited all evergreen page content for the Federal Laboratory Consortium for Technology Transfer (FLC) organization's website - federallabs.org. Currently, I refresh all evergreen copy as needed and write and maintain the FLC news section of the FLC website.

2016 FLC Annual Report to the President and Congress
10/01/2017
Content Creation and Organization

Developed publication theme, wrote and edited content, captions, and collected featured images for the FLC's 2016 Annual Report to the President and Congress.

2015 FLC Planner
Content Creation and Editing

A collection of images from the federal laboratory system. Took part in image selection and edited all submission captions, and planner content.

"What is Technology Transfer?"
12/28/2015
Video Script

Develop, write and edit video script for FLC video, "What is Technology Transfer?" Video aims to explain the technology transfer process and help audiences, particularly business professionals, understand the kind of impact federal research, technology development, and commercialization can have on our economy and everyday lives. To view the video in it's finished product, visit https://www.youtube.com/watch?v=KrhpLt0-auw&t=1s.

FLC Social Media
Social Media Management

Manage social media posts, campaigns (paid and organic), engagement and analytics for the Federal Laboratory Consortium for Technology Transfer (FLC). Twitter: @federallabs Facebook: facebook.com/federallabs LinkedIn: linkedin.com/company/federallabs Instagram: @federallabs YouTube: youtube.com/federallabs

Uncanny Fitness
07/20/2018
Ain't Too Proud to Scale - Uncanny Fitness

By: Allyson Priano I've heard uttered before a CrossFit workout at Uncanny that "the workout isn't worth doing unless it's performed Rx." Upon hearing this statement, two things ran through my mind: 1.) wait, did someone really just say that? 2.) they obviously don't understand why and how they should probably scale this workout.

Uncanny Fitness
08/18/2018
Member of the Month: Priscilla Aguirre - Uncanny Fitness

Every month we'll be featuring an Uncanny member who the coaches have noticed go the extra mile inside the gym. This person always shows up to class on time, if not early, puts in the work before, during and after classes. And, they are a joy to be around.

UTRS, Inc. & Divisions

UTRS Core Capabilities Flyer
2017
Content Creation

Developed, drafted, and edited content for UTRS capabilities slipsheet.

UTRS, Inc. Runs to Support The Mission Continues in Philadelphia's Broad Street Run
2014
Press Release

When UTRS, Inc. asked a group of its employees to run in Philadelphia's 2014 Blue Cross Broad Street 10-mile race on May 4, the reactions were, well, rather mixed. With responses ranging from "you're kidding, right?" and "it's how many miles?"

WBAT-FAS Website
Content Creation

Created written copy and collaborated in content design and organization for the WBAT for Aviation Safety Inc. website - aviationsafety.org.

RKR Hess Blog
03/09/2015
PA DEP Financial Requirements for Private Dams

In a recent Pennsylvania Department of Environmental Protection (PA DEP) informational meeting sponsored by Rep. Rosemary Brown (R-Monroe/Pike), DEP representatives discussed the annual permit fee imposed on dam owners to cover a portion of the DEP costs to administer the Dam Safety program and the fiscal responsibility regulations.