Alexandra Waring

Strategic Planner

United Kingdom

Linguist. Foodie. #Yuccie. Culture Nut. Aspiring Semiotician.

Portfolio

Marketing

SlideShare
03/24/2016
A Recipe for Virality

Combining the topic of virality with the theme of ‘Wellness’, we take a look at how virality cannot be achieved simply with the press of a button or high ad spend, but with a dedicated social media strategy to encourage reach and engagement.

The Drum
Why food and drink brands need to make social media owners hungry

Could social media be the key to tempting the eyes and stomach for food and drink brands? Ally Waring, strategist at Rapp, discusses how word of mouth (literally) and the social community must be at the top of the radar for food and drink brands looking to engage with the hungry masses.

LinkedIn Pulse
02/08/2015
Social Media Marketing for Fashion Brands

Originally posted on kettlemag.co.ukIt has been a revelation (and horrific realisation) for fashion retailers everywhere recently that the all-encompassing and harnessing power of social media is in fact a futile technique for gaining new customers.

LinkedIn Pulse
07/02/2015
Is Blogging the Future of Fashion Journalism?

Originally posted on kettlemag.co.uk.We are the children of the internet revolution, the Facebook generation and the age group that defines itself by their twitter status. But that is no longer the main issue of today's online media phenomenon.

The Drum
11/29/2015
Vox Pop: What do women want in advertising?

Or have we really gone anywhere? You could argue that we've simply exchanged one narrow idealism for another: the faultless housewife for the flawless (and ceiling-less) exec. Marketing to women's evolving and diversifying aspirations has left planners scratching their heads and resorting to re-hashed versions of 'having it all'.

SlideShare
12/17/2015
The Science of Emoji

With emoji now at the epicentre of digital communications within social media networks, this Cult LDN trend report looks at the Science of Emoji and utilising ...

Wallblog
12/22/2015
How are emoji enriching digital language?

Dubbed the year of the emoji, 2015 has seen more than a few changes in the way both consumers and brands communicate online. Emoji are widely used by the digital community but tend to polarise users when it comes to their usage. Are they totally reductive and reserved for the lazy half of the population?

Culture

Themoscowtimes
05/22/2017
Kerstens Remakes Old Master Images

With the end of 2013 in sight, and with it the Netherlands-Russia year in which the two countries have been party to a series of economic, cultural and social events celebrating their long bilateral relations, one event has caused a significant amount of international interest and attention.

Flamingo International- Cultural Insights
09/22/2014
Intersections: Fake food: Collapsing the Divide Between Man and Nature

Inline with the we will be blogging about how the theme of our Expo, Intersections, manifests itself in culture today. Flamingo's Cultural Intelligence team have been looking at the theme through their Cultural Lens: 8 universal and foundational lenses bringing into focus the parts of life that matter to people the most - Gender, Body and Mind, Food and Drink, Spaces and Environments, Work and Money, Play and Entertainment, Digital, Networks, Relationships and Families.

Where's Alexandra Waring | International
05/15/2014
Colombia: Conformity

As we get older, why do we care less and less about conformity? Why is it easier for us to move away from the group? And why do some cultures value conformity much more highly over individualism?

Kettlemag
02/10/2014
What Russians think of the gay propaganda law

A popular meme surfaced on Russian social media last week in light of the Winter Olympics, wherein the apparent dialogue alluded to the fact that you don't have to embody the causes that you

Fashion

Where's Alexandra Waring | International
01/16/2015
Colombiamoda: Colombian Fashion Week

Colombiamoda is one of the largest fashion events in all of South America, closely following Sao Paolo in terms of investment opportunities. During my time in Colombia, I was lucky enough to work for Inexmoda- the company behind the organisation of this prestigious international event, as an International Press Manager.

The St Petersburg Times
10/02/2013
St Petersburg's Style Revolution

In what is arguably one of the most fashion-conscious cities in the world, a relatively new concept is being born, or perhaps reborn.

The St Petersburg Times
10/23/2013
Aurora Fashion Week's Youthful Look

This week, St Petersburg is hosting Aurora Fashion Week, inviting the fashion elite to play witness to a festival showcasing the freshest talent on the style scene.